Visa
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At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
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Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.
The Director will lead marketing strategy, planning and implementation for the CAA Markets, working closely with internal and external stakeholders to ensure that marketing priorities support and align to business goals.
The role will report into the Head of Marketing for CISSEE. He/she will have responsibility for overseeing local Visa marketing teams and agency partnership order to maximize Visa’s performance in the key areas of revenue generation, transactions, payment volume and market share growth, PCE penetration and merchant acceptance - across both the physical and card-not-present (digital) environments.
Lead the development of key marketing initiatives including those that drive Visa payment Volumes in CAA, support product platforms, cross-border transactions/payment volumes, promotional/sponsorship initiatives, with special focus on supporting key strategic platforms (Premium, Cross-border), Direct and manage country level marketing investments, ensuring full assessment and prioritization of country marketing strategies and plans against business and marketing objectives, and most directly help drive profit and revenue. Lead and drive the value that the Visa Marketing team delivers for its clients (both issuers and merchants) to drive value for both Visa and our partners, with a key focus on delivering Value Added Services through Value-in Kind marketing.
Maximize marketing output by delivering excellent creative content and cost synergies that address market opportunities and needs, and ensuring business case assessments and measurement of results against established KPIs, including MROI.
Establish and develop strong, collaborative working relationships across the spectrum of stakeholders, including Clients, Visa Sub-Region and Country Level Management, Sales, Product, Acceptance, and Hub and Global Marketing teams.
Specific Responsibilities
To lead cluster and country level marketing initiatives and investments, ensuring full assessment and prioritization of country marketing strategies, plans and implementations against business and marketing objectives
Lead development and implementation of strategic marketing and communication plans designed to meet business and marketing requirements
Ensure analysis of all marketing initiatives from marketing and business effectiveness prospective.
Ensure only effective marketing campaigns/initiatives are continued
Drive market research activity within the region, and suggest new market research projects to provide information for the development and enhancement of marketing programs
Ensure the identification and analysis of card payment trends, market opportunities, cardholder behaviour, and evaluate their value and viability within the marketing plan in order to make strategic recommendations on future business direction
Monitor existing and potential competitor marketing activities to identify new opportunities or highlight potential causes for business concern
Manage the allocated budgets for the region and ensure all marketing activities are performed within budgets and in full compliance with existing rules and policies
Assess all local marketing activities against key marketing KPI’s including MROI measures
Act as the Visa brand guardian and ensure all communications comply with regional and global brand strategies and guidelines
Negotiate and secure contracts with all external partners
Manage Marketing Agency Relationships
Manage relationships with the agencies and manage their activities effectively ensuring efficient delivery of agreed plans
Lead briefing process for creative and media agencies on all campaigns, and safeguard the Visa brand and its values
Review and evaluate all agency work product
Ensure the agencies deliver on their contractual obligations
Provision of Marketing Support with, to and for Client Banks
Provide professional marketing advice and consultancy to clients to support clients in delivering on their business objectives
Lead development and implementation of client co-op marketing strategies and plans
Provide clients with new effective approaches to achieving business and marketing goals with the use of marketing value added services and execution of marketing activities
Gain the support and commitment of clients to participate in Visa marketing activities
Activation of Visa’s Sponsorship Properties
Lead development and implementation of local sponsorship strategies and plans
Deliver greater value to Visa through the Marketing Incentive dollars with clients by delivering marketing-in-kind solutions through Value Added Services for our clients
General
Actively contribute to the development of the CAA marketing team through coaching, support and the development of formal training plans
Establish, maintain and develop strong working relationships with senior management at global, regional hub and country level
Manage budget allocation and budget reporting according to Visa Inc. procedures
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.