Maximize marketing output by delivering excellent creative content and cost synergies that address market opportunities and needs, and ensuring business case assessments and measurement of results against established KPIs, including MROI.
Establish and develop strong, collaborative working relationships across the spectrum of stakeholders, including Clients, Visa Sub-Region and Country Level Management, Sales, Product, Acceptance, and Hub and Global Marketing teams.
Specific Responsibilities
To lead cluster and country level marketing initiatives and investments, ensuring full assessment and prioritization of country marketing strategies, plans and implementations against business and marketing objectives
Lead development and implementation of strategic marketing and communication plans designed to meet business and marketing requirements
Ensure analysis of all marketing initiatives from marketing and business effectiveness prospective.
Ensure only effective marketing campaigns/initiatives are continued
Drive market research activity within the region, and suggest new market research projects to provide information for the development and enhancement of marketing programs
Ensure the identification and analysis of card payment trends, market opportunities, cardholder behaviour, and evaluate their value and viability within the marketing plan in order to make strategic recommendations on future business direction
Monitor existing and potential competitor marketing activities to identify new opportunities or highlight potential causes for business concern
Manage the allocated budgets for the region and ensure all marketing activities are performed within budgets and in full compliance with existing rules and policies
Assess all local marketing activities against key marketing KPI’s including MROI measures
Act as the Visa brand guardian and ensure all communications comply with regional and global brand strategies and guidelines
Negotiate and secure contracts with all external partners
Manage Marketing Agency Relationships
Manage relationships with the agencies and manage their activities effectively ensuring efficient delivery of agreed plans
Lead briefing process for creative and media agencies on all campaigns, and safeguard the Visa brand and its values
Review and evaluate all agency work product
Ensure the agencies deliver on their contractual obligations
Provision of Marketing Support with, to and for Client Banks
Provide professional marketing advice and consultancy to clients to support clients in delivering on their business objectives
Lead development and implementation of client co-op marketing strategies and plans
Provide clients with new effective approaches to achieving business and marketing goals with the use of marketing value added services and execution of marketing activities
Gain the support and commitment of clients to participate in Visa marketing activities
Activation of Visa’s Sponsorship Properties
Lead development and implementation of local sponsorship strategies and plans
Deliver greater value to Visa through the Marketing Incentive dollars with clients by delivering marketing-in-kind solutions through Value Added Services for our clients
General
Actively contribute to the development of the CAA marketing team through coaching, support and the development of formal training plans
Establish, maintain and develop strong working relationships with senior management at global, regional hub and country level
Manage budget allocation and budget reporting according to Visa Inc. procedures
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications
- Required Experience
- 15+ years senior marketing (and preferably) general management experience in fast moving consumer goods, banking /financial services, or high tech industries
- Global and/or regional senior marketing responsibility across range of channels and businesses
- Strong track record in the management of external agencies and the development of effective, through the line campaign materials
- Competencies
- Strong business acumen and P&L management experience
- Exceptional leadership skills, with ability to inspire and motivate team
- Disciplined strategic thinker with superb analytical skills and ability to understand and use quantitative models
- Demonstrated depth of experience across all marketing channels, including social/digital
- Good creative instincts, and proven ability to translate insights into ideas
- Ability to manage well by influence across matrixed organization to build strong relationships and drive to timely solutions
- Exceptional verbal and written communications skills, adept at executive management briefings and large scale presentations
- Multi-culturally sensitive and comfortable working across different cultures
Visa is an EEO Employer
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
