Overview D3 Associate Digital Director PepsiCo is a global food and beverage leader operating in more than 200 countries and territories with a product portfolio that includes 22 world-famous, billion-dollar brands. From Gatorade to Quaker, LIFEWTR to Lay’s, we make hundreds of enjoyable foods and beverages that are loved throughout the world. Guiding PepsiCo is our vision to be the global leader in convenient foods and beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. Our employees drive our culture. No two days are the same; we’re dynamic and full of passionate teams embracing new ideas through our collaborative spirit. At PepsiCo, what makes you unique, makes us better! The award-winning in-house agency team for PepsiCo Foods, affectionately called D3, is hiring again! We are growing rapidly with a dynamic team that includes Creative, Account Service, Strategy, Ops, Production, Social, Digital, and Partnership experts providing full-service creative agency work for the PepsiCo Foods North American portfolio. The D3 team is a full-service creative agency that supports the PepsiCo Foods North America business, working on iconic brands like Lay’s, Doritos, Cheetos, Tostitos, Smartfood, Cap’n Crunch and Quaker (to name just a few!). The D3 Associate Digital Director is a strategic Digital Commerce and Consumer Engagement leader responsible for advancing discoverability, engagement, and conversion across the consumer journey. The role leads commerce activation, enterprise discoverability, and consumer-facing digital experiences across PepsiCo Foods brands while building scalable platforms, partnerships, and operating models that improve effectiveness, reduce complexity, and support business growth. This leader serves as a central connector across Brand Marketing, Media, Commerce, D3’s In House agency, Legal, Strategy & Transformation, analytics, external agencies, and technology vendors. Responsibilities Commerce Enablement & Conversion Lead Commerce enablement strategy and execution across PFUS brands, translating digital engagement into measurable shopping and sales outcomes. Own retailer-link infrastructure, direct-to-cart experiences, and commerce activation across paid media, creator and influencer, CRM, and owned channels. Influence Brand, Media, and Commerce stakeholders to adopt new capabilities and embed commerce earlier in campaign planning. Digital Discoverability & Search Support enterprise discoverability strategy spanning SEO, AI and LLM optimization, content strategy, site architecture, and technical enhancements. Direct website development priorities and ongoing optimization opportunities to strengthen consumer discovery and user experience. Partner with media, analytics, technology, and agency teams to improve brand visibility across traditional search engines and emerging AI-powered discovery platforms. Consumer Engagement Ecosystem Oversee consumer-facing digital experiences, including brand websites, campaign microsites, recipe hubs, promotional experiences, and seasonal activations. Ensure digital experiences support broader brand, engagement, trial, loyalty, and business objectives rather than operating as standalone destinations. Establish governance and reusable development models that improve speed, consistency, quality, and cost efficiency across the portfolio. Cross-Functional Leadership & Performance Serve as a central point of coordination across Brand Marketing, D3 Digital, Media and Commerce, Legal and PR, S&T, analytics, agencies, and vendors. Lead through influence, educating senior stakeholders and building alignment around digital commerce, discoverability, and consumer engagement priorities. Define success measures, KPIs, and learning agendas with analytics and agency partners; translate performance into clear optimization recommendations. Compensation and Benefits: The expected compensation range for this position is between $110,700 - $185,250. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Qualifications Bachelor’s degree required; concentration in Marketing, Communications, Digital, Commerce, Business, or a related field preferred. 6+ years of progressive experience in digital marketing, digital commerce, consumer engagement, brand marketing, media, agency, platform, publisher, or related disciplines. Demonstrated experience leading complex, cross-functional digital initiatives and managing agency, technology, or vendor partners. Experience in CPG, food and beverage, retail, or a related consumer-focused industry preferred. Strategic leadership with the ability to connect consumer needs, brand objectives, and commercial outcomes. Strong knowledge of digital commerce, SEO and emerging AI discoverability, websites and content ecosystems, and social or influencer commerce. Ability to influence senior stakeholders, create alignment across functions, and lead through ambiguity. Strong business acumen and results orientation, with experience defining KPIs, evaluating performance, and converting insights into action. Excellent program, partner, and budget management skills, with the ability to prioritize and deliver multiple complex workstreams. Executive-ready communication and storytelling skills, including the ability to simplify complex digital topics and build support for new capabilities. EEO Statement Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy. Please view our Pay Transparency Statement Commerce Enablement & Conversion Lead Commerce enablement strategy and execution across PFUS brands, translating digital engagement into measurable shopping and sales outcomes. Own retailer-link infrastructure, direct-to-cart experiences, and commerce activation across paid media, creator and influencer, CRM, and owned channels. Influence Brand, Media, and Commerce stakeholders to adopt new capabilities and embed commerce earlier in campaign planning. Digital Discoverability & Search Support enterprise discoverability strategy spanning SEO, AI and LLM optimization, content strategy, site architecture, and technical enhancements. Direct website development priorities and ongoing optimization opportunities to strengthen consumer discovery and user experience. Partner with media, analytics, technology, and agency teams to improve brand visibility across traditional search engines and emerging AI-powered discovery platforms. Consumer Engagement Ecosystem Oversee consumer-facing digital experiences, including brand websites, campaign microsites, recipe hubs, promotional experiences, and seasonal activations. Ensure digital experiences support broader brand, engagement, trial, loyalty, and business objectives rather than operating as standalone destinations. Establish governance and reusable development models that improve speed, consistency, quality, and cost efficiency across the portfolio. Cross-Functional Leadership & Performance Serve as a central point of coordination across Brand Marketing, D3 Digital, Media and Commerce, Legal and PR, S&T, analytics, agencies, and vendors. Lead through influence, educating senior stakeholders and building alignment around digital commerce, discoverability, and consumer engagement priorities. Define success measures, KPIs, and learning agendas with analytics and agency partners; translate performance into clear optimization recommendations. Compensation and Benefits: The expected compensation range for this position is between $110,700 - $185,250. Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process. Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually. Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement. In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan. Bachelor’s degree required; concentration in Marketing, Communications, Digital, Commerce, Business, or a related field preferred. 6+ years of progressive experience in digital marketing, digital commerce, consumer engagement, brand marketing, media, agency, platform, publisher, or related disciplines. Demonstrated experience leading complex, cross-functional digital initiatives and managing agency, technology, or vendor partners. Experience in CPG, food and beverage, retail, or a related consumer-focused industry preferred. Strategic leadership with the ability to connect consumer needs, brand objectives, and commercial outcomes. Strong knowledge of digital commerce, SEO and emerging AI discoverability, websites and content ecosystems, and social or influencer commerce. Ability to influence senior stakeholders, create alignment across functions, and lead through ambiguity. Strong business acumen and results orientation, with experience defining KPIs, evaluating performance, and converting insights into action. Excellent program, partner, and budget management skills, with the ability to prioritize and deliver multiple complex workstreams. Executive-ready communication and storytelling skills, including the ability to simplify complex digital topics and build support for new capabilities.
