About the Role As a Digital Associate Director, you will lead, develop, and scale a high-performing digital marketing team while owning the strategic direction, execution quality, and growth of our paid media and broader digital marketing practice. You will partner with senior cross-functional stakeholders, act as a trusted client advisor, and drive measurable business impact. You will be responsible for campaign excellence across channels, shaping processes, supporting resourcing and sales efforts, and aligning regional and global media strategies. Leadership & Team Development Lead, mentor, and scale a team of cross-functional managers, digital media buyers, and strategists across multiple offices globally. Set clear expectations, performance standards, and growth plans for team members Act as a senior escalation point for team, client, and performance challenges, and serve as an executive-level point of accountability for client outcomes. Partner with leadership on staffing, hiring, onboarding, and resource planning Strategy & Execution Oversight Own the planning, execution, and optimization of integrated digital marketing initiatives, remaining hands-on with execution when needed to ensure quality and results programs across channels (paid social, search, display, video, etc.) Ensure strategic consistency, best-in-class execution, and performance accountability across all accounts Maintain a high-level understanding of day-to-day platform execution to guide strategy, troubleshoot issues, and drive results Translate business objectives into scalable, measurable digital media strategies Maintain a business mindset where you think in profit and client growth not just platform metrics Client Leadership & Growth Serve as a senior client partner, building long-term relationships based on trust, performance, and strategic value Lead high-level client communications, performance reviews, and strategic planning sessions Identify opportunities for account growth, upsell, and cross-channel expansion Support sales efforts through strategy development, scoping, and participation in pitches as needed Cross-Functional & Global Collaboration Collaborate closely with internal teams (strategy, analytics, creative, operations) to deliver integrated solutions Align with global teammates, including North America, to ensure consistency in media strategy and execution across regions Contribute to the development and standardization of global best practices Performance, Analytics & Process Improvement Oversee performance analysis and ensure insights are translated into clear, actionable recommendations Establish and refine reporting frameworks, KPIs, and success metrics Continuously improve internal workflows, processes, and documentation to drive efficiency and scalability Stay current on emerging platforms, tools, trends, and industry best practices, and assess their relevance to the business Strong "Figure It Out" mentality—resourceful, proactive, adaptable, and comfortable solving problems with minimal direction. Requirements 6–7+ years of experience in digital marketing, with deep expertise across paid media channels Extensive hands-on experience with Google Ads and/or Meta (Facebook/Instagram) Ads; additional platforms strongly preferred Agency experience highly preferred, including managing multiple clients and priorities Proven experience leading and developing teams in a managerial or director-level capacity Practical experience applying AI tools within media planning, execution, or reporting workflows. Strong strategic, analytical, and problem-solving skills with a performance-driven mindset Exceptional client leadership, communication, and stakeholder management skills Experience contributing to operational initiatives such as staffing, resourcing, process design, or sales support Familiarity with key tools and platforms (Google Ads, Meta Ads Manager, Google Analytics, etc.) Bachelor’s degree in marketing, communications, or a related field Ability to prioritize and balance team and client needs effectively Willingness to occasionally work outside standard hours to collaborate with global teams Our interview process includes, but is not limited to, the following: Typing Test Logic assessment on Excel We offer a competitive salary and benefits based on education, experience, and skills level, including: Unlimited vacation policy Monthly Phone Stipend Comprehensive Medical, Dental, and Vision insurance options 401(K) plan with matching Dog friendly office Hybrid work opportunity Professional Development Program Bonus Perk - $50/week Seamless allowance This is an In-office Hybrid role in our New York City office Total compensation based on education, experience, and skills level ($62,400-$220,000) Level 1 - $62,400 -$93,920 Possesses essential capabilities Level 2 - $93,920-$125,440 Possesses developing capabilities Level 3 - $125,440-$156,960 Possesses notable capabilities. Level 4 - $156,960-$188,480 Possesses strong capabilities Level 5 - $188,480-$220,000 Possesses advanced capabilities. About the company WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own. Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems. Check out some of our work! We weave AI into everything we do, using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed. Join Our Network! Stay connected with us and be the first to know about new opportunities, industry insights, and updates. Follow us on LinkedIn WhatsApp Community Instagram Tik Tok Locations New York City: 43-01 22nd St, Suite 602, Queens, NY 11101, United States Bogotá: Carrera 14A # 101-47. Bogotá, Distrito Capital de Bogotá 110111, Colombia Mexico City: Av. Insurgentes Sur 1082, Piso (Floor) 2, Oficina 2008, Ciudad de México, CDMX 03100, México AI-Assisted Screening Notice As part of our initial application review process, we may use an AI-assisted tool to help compare skills and job titles from your resume with the requirements of the role. This tool evaluates information based on contextual relevance and is used only to support our manual review process. It is not used to make hiring decisions. If you are a resident of New York City and would like to request an alternative evaluation process or a reasonable accommodation, please contact us at 315-533-2388.
