Provides marketing support to key initiatives through creation of brochures, brown bag materials, etc. focused on technical capabilities and benefits.
May coordinate development of non-proposal support materials such as brochures, presentations, etc. ensuring consistency of message, and adherence to established quality and brand standards across all deliverables.
Applies knowledge of Layton’s/SBU’s overall service offerings including strategic initiatives.
Capture Planning and Proposal Development
Supports pursuit teams to advance our positioning and deliver proposals that resonate with our clients. Responsibilities include coordinating all aspects of pursuits: team coordination, messaging, formatting, proofreading, coordination with graphics and teaming partners, editing, quality reviews, compliance, brand adherence, and efficient and timely production.
Contributes to content development for proposals and other collateral pieces under the direction/supervision of others.
Supports action planning and progress tracking.
Conducts research to identify best Layton qualifications (experience matrix, project descriptions, resumes, etc.) and competitor information.
Maintain and Leverage Marketing Information
Responds to requests for information and client research assistance.
Helps to create and maintain well-organized, accessible, up-to-date qualifications statements, project descriptions, and resumes that reflect firm strengths and client benefits. This work includes writing, researching, and editing.
Proposal “break down” and “unpacking”: resume and project description updates to Cosential; unique or new content shared broadly through AdobeCC or boilerplate library.
Differentiators
Develops proficiency creating proposals as well as other sales and marketing deliverables, working with close supervision or clearly defined processes.
Gains reputation for consistently-high customer service.
Spends time reviewing best practices and products and adopting ideas into his/her BD support and proposal efforts.
Seeks input, identifies development opportunities, and leverages resources.
Understands and supports compliance with Layton’s capture planning.
Progression to higher job classes possible based on
Experience gained in applied knowledge of the industry.
Applied knowledge of AEC sales and marketing techniques.
Increased ability to create and contribute to content of deliverables.
Ability to work effectively with BD and pursuit teams.
Desired Qualifications
Bachelor's Degree (B.A.) in Marketing, Communications, Design, Business or a related field or equivalent; or equivalent combination of education and experience
1-3 years of experience in proposal and presentation planning and coordination, page layout, drafting tailored proposal content, graphics development, and editing. AEC industry experience a plus.
Excellent interpersonal and communications skills with emphasis on superior persuasive writing and presentation ability.
Experience with Adobe Creative Cloud/Suite (InDesign, Illustrator, Photoshop, etc.); proficient in MS Office (namely PowerPoint).
Benefits
The Company offers the following benefits for this position, subject to applicable eligibility requirements: Medical Insurance, Dental Insurance, Vision Insurance, Health Savings Account, Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, 401(k) retirement plan with employer match, Life & AD&D Insurance, Long-term Disability Insurance, Short-term Disability Insurance, Critical Illness Insurance, Accident Insurance, Hospital Indemnity Insurance, Home & Auto Insurance, Family Support, Pre-tax Paid Parking/Public Transportation, Paid time off, Time Away Benefits, Paid Holidays, Group Legal, Employee Stock Purchase Plan, Identity Theft Protection, Group Legal, Pet Insurance, Employee Assistance Program.
Disclaimer
The salary, other compensation, and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, subject to applicable law.
EEO Statement
Layton Construction is an equal opportunity employer. We evaluate qualified employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
