Your initiatives will concentrate on building and facilitating workshops, coaching reps and managers one-on-one, training and coaching new hires as they ramp, reinforcing our sales methodology, and translating global enablement priorities into practical, regionally-relevant deliverables.
The right person for this role is an excellent facilitator, strong coach, and credible partner to sales leaders. You are comfortable working with sales teams in a fast-paced B2B SaaS environment, and you know how to turn business priorities, performance gaps, and field feedback into enablement experiences that strengthen seller skills and results, enabling them to meet measurable performance targets.
Your work will directly shape how quickly new sellers ramp, how rapidly the team applies our sales methodology and messaging, and how effectively EMEA sellers reach their targets. Your success will be measured on outcomes such as reduced time-to-productivity, adoption of messaging and tactics, and quota attainment trends, not just program completion.
Responsibilities
Regional Enablement & Field Readiness
Serve as the primary enablement partner for all sales roles across the EMEA region, including Enterprise, Corporate, Mid-Market, and SMB Account Executives.
Partner with EMEA sales leaders and frontline managers to identify skill gaps, performance trends, and regional enablement needs.
Customize global enablement programs to meet EMEA-specific needs, ensuring relevance to regional markets, buyer behavior, and sales priorities.
Facilitate live enablement workshops that help sellers apply our sales methodology, messaging, and competitive positioning in real customer conversations.
Reinforce enablement initiatives post-launch through reinforcement, practice, coaching, manager partnership, and follow-up.
Workshops, Coaching & Skill Development
Design, build, and facilitate practical, hands-on workshops focused on helping our sellers achieve their targets.
Craft and execute high-impact coaching plans tailored to diagnosed needs and designed to help our reps reach their key performance indicators.
Support regional launches for new products, messaging updates, sales plays, methodology changes, tools, and other strategic initiatives.
Help create and maintain enablement assets such as sales playbooks, facilitator guides, coaching resources, practice exercises, certification rubrics, and job aids.
Support frontline managers with coaching and guidance to reinforce enablement priorities in their team meetings, deal reviews, and coaching conversations.
Stay close to the field by attending team meetings, listening to sales calls, gathering rep and leader feedback, learning rep workflows and tools, and understanding day-to-day seller challenges.
Continually evaluate the effectiveness of coaching plans and field enablement solutions using data-driven insights to measure and improve the tangible business impact of your interventions.
Share EMEA field insights with global enablement and GTM partners to improve programs, content, and execution.
Build manager-facing resources and run dedicated manager enablement sessions to help frontline managers lead more effective 1:1s, pipeline inspections, deal reviews, and team meetings.
Leverage AI-enabled insights to identify seller skill gaps, analyze rep calls and performance trends, and personalize coaching recommendations.
New Hire Onboarding & Ramp
Support the regional execution of our global new hire onboarding program for EMEA sales roles, helping new sellers ramp quickly and confidently.
Facilitate onboarding sessions, practice workshops, on-on-one coaching, and role-specific learning activities.
Act as a day-to-day enablement coach for new hires as they move through onboarding, helping them achieve key performance milestones.
Track new hire progress, identify where reps are struggling, and provide targeted coaching to improve early productivity.
Partner with sales managers to coordinate onboarding activities, provide performance insights, and collect feedback all to ensure new hires are prepared for success in their first 90 days.
Requirements
4+ years of experience in Sales, Sales Enablement, sales leadership, or a combination of these in a SaaS environment.
Proven experience coaching sales professionals with a track record of delivering tangible, measurable results. (e.g. improved ramp time or quota attainment). Formal coaching certification or training is highly preferred.
Experience with AI tools to analyze seller performance, generate insights, and improve the speed, relevance, and effectiveness of coaching and training.
Strong facilitation skills, with experience leading engaging live and virtual workshops for sales audiences.
Experience with MEDDPICC, Challenger, Command of the Message, Sandler, ValueSelling, or other formal sales methodology.
Experience using sales tools such as Salesforce, Gong, and ZoomInfo, or similar systems.
Ability to turn complex concepts into clear, practical, field-ready enablement solutions.
Ability to partner credibly with sales leaders and frontline managers.
Strong communication, writing, presentation, and stakeholder management skills.
Data-informed mindset with the ability to use metrics and feedback to improve rep performance.
Ability to pivot quickly and manage multiple complex projects simultaneously in a fast-paced environment.
Fluency in English is mandatory
This position is hybrid, combining remote work with in-person collaboration at our Amsterdam, NL office two days per week (Tuesday and Thursday).
Preferred Qualifications
German-speaking is strongly preferred. Dutch-speaking is optional.
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