Growth Trajectory
This role is scoped as an individual contributor today, with no direct reports. As our campaign and event programs scale, this person is well-positioned to grow into a role leading a small team. For example, marketers who each own a specific event series or campaign motion. That evolution will depend on program growth and business need, and is not a commitment tied to this hire.
Key Responsibilities
Design and lead integrated campaigns and events across customer segments, establishing processes that connect digital, events, content, and ABM channels into cohesive buyer journeys
Translate a business goal (pipeline target, account list, product launch) into the right combination of campaign and event activities, rather than executing a pre-defined list of tasks
Support event marketing and integrate event strategies as an end-to-end activation channel. Event support required includes integrating and activating against plans for field events, trade shows, regional and webinar series. Expectation is you’re comfortable collaborating from concept and goal-setting through promotion, at-event activations, and post-event follow-up
Create and implement campaign programs including digital nurture streams, webinar series, account-based engagement programs, and experimental activations.
Partner closely with Sales to align campaign and event programs with territory and account-specific goals that directly achieve pipeline and expansion targets:
Optimize programs against measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate campaign and event impact.
Collaborate with Global Marketing team to ensure campaigns and events align with company-wide strategy while meeting segment- and industry-specific needs
Manage campaign and event resources including agency partners, freelancers, and internal creative and content teams to deliver programs on time and on budget
Drive continuous improvement through post-campaign and post-event analysis, stakeholder feedback, and data-driven optimization
Minimum Qualifications
Demonstrate a working understanding of B2B sales cycles and buying processes — experience working within software or technology companies is preferred for this position
Have experience building and scaling integrated campaign programs that span digital, events, content, and ABM channels
Have strong analytical skills and a data-driven approach to campaign and event optimization and attribution
Have demonstrated success contributing to sales goals through integrated marketing and event initiatives
Are a proven self-starter who can design and run programs independently, translating a goal into a plan without needing a pre-built task list
Have strong project management skills with experience managing complex, multi-channel campaigns and events simultaneously
Are comfortable with ambiguity and thrive in fast-paced, evolving environments with a bias for thoughtful action
Preferred Qualifications
Have 5-7 years of B2B marketing experience with blended expertise across integrated campaigns, event marketing, and demand generation
Have experience marketing complex technical or data-intensive products/services to enterprise customers
Have experience owning an events calendar or program end-to-end
Have working knowledge of account-based marketing (ABM) strategies and platforms
Have experience at growth-stage technology or services companies
Have marketing automation and campaign operations fluency (e.g., Marketo, Hubspot, Salesforce) with an understanding of lead lifecycle management
Have prior experience informally mentoring or coordinating the work of junior marketers or contractors
At KLD we invest in employees and their families by placing their wellbeing first. We offer competitive total compensation that includes base pay, bonus potential, inclusive benefits, wellness programs, and perks. We use market and industry data to inform pay decisions while considering geography and labor markets, individual experience, and business needs. Individual compensation will vary, although a reasonable estimate of the current annualized base pay range for this position is $91,000 to $103,000.
KLDiscovery is an Equal Opportunity Employer, and we do not discriminate on the basis of race, color, religion, ancestry, sex, gender identity, gender expression, sexual orientation, marital or family status, pregnancy, age, veteran status, genetic information, or any other characteristic protected by appliable law. The decisions made during the hiring process are based solely on qualifications, experience, and needs of the business.
