Requisition ID: 301133
Relocation Authorized: None
Telework Type: Part-Time Telework
Work Location: Reston, VA
Salary Range: $123,400 - $178,500 annually (salary range is based on market data; final salary offered is determined by education, experience, and qualifications of the applicant.)
Extraordinary teams building inspiring projects
Since 1898, we have helped customers complete more than 25,000 projects in 160 countries on all seven continents that have created jobs, grown economies, improved the resiliency of the world's infrastructure, increased access to energy, resources, and vital services, and made the world a safer, cleaner place.
Differentiated by the quality of our people and our relentless drive to deliver the most successful outcomes, we align our capabilities to our customers' objectives to create a lasting positive impact. We serve the Infrastructure; Nuclear, Security & Environmental; Energy; Mining & Metals, and the Manufacturing and Technology markets. Our services span from initial planning and investment, through start-up and operations.
Core to Bechtel is our Vision, Values and Commitments. They are what we believe, what customers can expect, and how we deliver. Learn more about our extraordinary teams building inspiring projects in our Impact Report.
Job Summary
Are you someone who sees a communications campaign and immediately starts thinking about how all the pieces could work together? Do you know when something calls for a great story, a smart paid campaign, earned media, social content, executive visibility, or all of the above? Do you love bringing people together around a big idea and turning it into a campaign that drives real results? If so, this may be the job for you. Bechtel is looking for an Integrated Campaigns Manager to help drive integrated brand, marketing, and digital campaigns across Corporate Affairs & Marketing (CA&M). From building brand awareness and strengthening reputation to supporting recruitment initiatives and major business priorities, you’ll take a clear goal and help build the integrated strategy to achieve it. We’re looking for someone who understands that marketing is a core part of modern communications. Someone who knows how brand, advertising, paid media, earned media, social, content, creative, and other communications channels can work together to reach the right audiences, build awareness, shape perceptions, and drive action. But having the idea is only part of the job. You’ll be responsible for helping turn strategy into execution, bringing together teams across CA&M and the business, agencies, and other partners to deliver integrated campaigns. You’ll manage multiple campaigns, workstreams, stakeholders, deadlines, and priorities at once, requiring exceptional people and project management skills, strong judgment, and an ability to keep complex work moving.
Show the full description
You should be a great writer and creative thinker who understands audiences and storytelling, but who is equally comfortable developing a campaign brief, reviewing creative, discussing a B2B paid media strategy, presenting to senior stakeholders, or working through the details required to get great work across the finish line. Bechtel is a values-driven culture. The right candidate will have a "one team" mentality and be ready to jump in and maximize communication efforts across the enterprise. Are you bold enough to build what’s next? Join us: Built by the Bold
Major Responsibilities
Lead integrated campaigns: Develop and manage brand, marketing, and advertising campaigns supporting priorities such as brand awareness, reputation, recruitment, thought leadership, and other key initiatives.
Turn objectives into strategy: Translate business and communications goals into clear audiences, campaign strategies, messages, channels, timelines, and measures of success.
Bring the right mix together: Understand how paid, earned, owned, social, digital, content, creative, executive, and internal communications can work together to achieve campaign goals.
Drive campaigns from strategy through execution: Bring together teams across CA&M and the business, agencies, and external partners; manage plans, deliverables, dependencies, budgets, and timelines; and keep the work moving.
Shape great content and creative: Develop strong briefs, contribute ideas, write and edit content, and help turn strategy into compelling creative.
Build strong partnerships: Develop trusted relationships across CA&M and the business and influence across teams to align people around shared goals.
Measure and optimize: Establish campaign KPIs, monitor performance, and use insights to improve campaigns and inform future work.
Stay ahead of the landscape: Bring forward new ideas, platforms, approaches, and best practices that strengthen Bechtel’s brand, communications, and marketing. This includes continuously evaluating AI solutions, emerging models, platforms, and capabilities, and translating what matters into practical applications for CA&M.
Education and Experience Requirements
Requires a bachelor’s degree (or international equivalent) in communications, public relations, or a related field and 8-10 years of relevant experience or 12-14 years of relevant professional experience in digital media, marketing communications, or public relations, in lieu of a college degree.
