Interface with customers through company-managed marketing programs, sales channels, and strategic engagement activities when required.
Support pre-sales activities by providing pricing inputs, communicating schedule changes, and updating distributors, OEMs, and resellers on relevant product enhancements.
Support post-sales coordination by helping resolve customer order issues, addressing potential product concerns, and coordinating shipping, scheduling, and prioritization matters when needed.
May assist with short-term sales forecasting for specific product lines.
Translate broad concepts and business strategies into structured projects.
Lead the design and delivery of new programs, processes, and services, driving cross-functional execution and measurable business impact.
Address complex, high-impact challenges related to program, process, or project design and development.
Qualifications
Education & Experience
BS/MS in Business, Marketing, Engineering, or a related field.
8+ years of experience in business development, strategic marketing, sales enablement, market analysis, or customer-facing commercial roles.
Extensive hands-on experience developing market plans, analyzing customer and competitive trends, identifying growth opportunities, and translating business insights into actionable sales strategies.
Technical Skills & Expertise
Proficiency in market analysis tools, CRM systems, business reporting platforms, and data visualization tools used to support sales planning and customer opportunity management.
Strong understanding of go-to-market planning, customer segmentation, product positioning, sales funnel development, and strategic account engagement.
Proven track record in business development, strategic marketing, or sales support, with strong knowledge of assigned markets, customer needs, and product line opportunities.
Solid understanding of sales processes, business planning practices, and cross-functional execution, with experience improving workflows that support customer engagement and revenue growth.
Familiar with pricing discipline, compliance requirements, business risk considerations, and cost management principles that affect customer engagements and sales decisions.
Additional Skills
Knowledge of relevant market segments, customer applications, product portfolios, or industry trends is a plus but not required.
Strong analytical and problem-solving skills, with the ability to interpret market data, identify business issues, and recommend practical actions for growth.
Ability to collaborate across geographically distributed teams, build alignment among sales, marketing, product, and operations stakeholders, and drive teamwork toward shared business goals.
Comfortable with ambiguity and adept at managing pressure while maintaining a positive, results-driven approach.
Excellent verbal communication skills.
A proactive learner, committed to continuous development and growth.
Language Proficiency
English: Professional proficiency in speaking, listening, reading, and writing.
Vietnamese: Professional proficiency in speaking, listening, reading, and writing.
Chinese: Conversational proficiency in speaking and listening.
Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***
Business Development Job Scope
This role is responsible for developing business growth opportunities, translating market insights into actionable plans, and supporting sales execution across assigned market segments, product lines, and strategic customer accounts.
Develop market and product line business plans, along with strategic marketing programs, to support sales within designated market segments, identify key customers, and foster strategic partnerships.
Analyze market data to identify trends and opportunities, derive strategic insights, and create impactful market analysis presentations.
Drive sales by identifying new business opportunities and providing essential information and support to the sales team.
Interface with customers through company-managed marketing programs, sales channels, and strategic engagement activities when required.
Support pre-sales activities by providing pricing inputs, communicating schedule changes, and updating distributors, OEMs, and resellers on relevant product enhancements.
Support post-sales coordination by helping resolve customer order issues, addressing potential product concerns, and coordinating shipping, scheduling, and prioritization matters when needed.
May assist with short-term sales forecasting for specific product lines.
Translate broad concepts and business strategies into structured projects.
Lead the design and delivery of new programs, processes, and services, driving cross-functional execution and measurable business impact.
Address complex, high-impact challenges related to program, process, or project design and development.
Education & Experience
BS/MS in Business, Marketing, Engineering, or a related field.
8+ years of experience in business development, strategic marketing, sales enablement, market analysis, or customer-facing commercial roles.
Extensive hands-on experience developing market plans, analyzing customer and competitive trends, identifying growth opportunities, and translating business insights into actionable sales strategies.
Technical Skills & Expertise
Proficiency in market analysis tools, CRM systems, business reporting platforms, and data visualization tools used to support sales planning and customer opportunity management.
Strong understanding of go-to-market planning, customer segmentation, product positioning, sales funnel development, and strategic account engagement.
Proven track record in business development, strategic marketing, or sales support, with strong knowledge of assigned markets, customer needs, and product line opportunities.
Solid understanding of sales processes, business planning practices, and cross-functional execution, with experience improving workflows that support customer engagement and revenue growth.
Familiar with pricing discipline, compliance requirements, business risk considerations, and cost management principles that affect customer engagements and sales decisions.
Additional Skills
Knowledge of relevant market segments, customer applications, product portfolios, or industry trends is a plus but not required.
Strong analytical and problem-solving skills, with the ability to interpret market data, identify business issues, and recommend practical actions for growth.
Ability to collaborate across geographically distributed teams, build alignment among sales, marketing, product, and operations stakeholders, and drive teamwork toward shared business goals.
Comfortable with ambiguity and adept at managing pressure while maintaining a positive, results-driven approach.
Excellent verbal communication skills.
A proactive learner, committed to continuous development and growth.
Language Proficiency
English: Professional proficiency in speaking, listening, reading, and writing.
Vietnamese: Professional proficiency in speaking, listening, reading, and writing.
Chinese: Conversational proficiency in speaking and listening.
Careers Privacy Statement***Keysight is an Equal Opportunity Employer.***
