SDRs at Instructure are often the first impression a prospective customer has of our company. This role requires strong communication, curiosity, and storytelling. You’ll seek to understand each customer’s unique context, uncover pain points, and connect the right Instructure solutions directly to their goals. Our best SDRs create value through thoughtful discovery and personalized engagement — not just activity.
Your Focus Area
Higher Education: Support colleges and universities by understanding institutional priorities and learner needs. Engage both inbound prospects and proactively prospect across your assigned territory, using clear communication and thoughtful discovery to connect solutions to the outcomes that matter most for students, faculty, and administrators.
What You’ll Do
Own pipeline generation across an assigned territory, balancing inbound leads and proactive outbound prospecting based on business priorities and buyer intent.
Respond quickly and thoughtfully to inbound interest, qualifying prospects, understanding their needs, and determining the appropriate next step.
Proactively prospect into accounts and organizations within your territory that align with our ideal customer profile.
Partner directly with your Drive Team to develop territory and account strategies, prioritize opportunities, and align on follow-up plans.
Execute personalized outreach across email, phone, and social channels using a research-based, value-driven approach.
Deliver a strong buyer experience through clear communication, thoughtful storytelling, and relevant discovery.
Run discovery conversations that uncover customer goals, challenges, and priorities, then connect those needs to relevant Instructure solutions.
Generate pipeline that becomes qualified pipeline — validated by the Sales Rep and moved into active working pipeline.
Prioritize prospects based on inbound intent, account potential, engagement, territory priorities, and other relevant signals.
Build personalized messaging and sequences that reflect buyer context, industry language, and account priorities.
Maintain strong CRM hygiene and accurate activity tracking to support reporting, forecasting, and effective territory coverage.
Collaborate closely with Sales, Customer Success, Marketing, and other cross-functional partners to create a seamless customer experience.
Apply coaching, test new approaches, and continuously improve conversion through iteration and data-driven insights.
What We’re Looking For
Growth mindset: You take initiative, learn quickly, and build your own path to success.
Coachability: You actively seek feedback and apply it to improve your performance.
Quality-focused: You care about creating pipeline that moves forward — not just generating activity.
Customer-focused: You’re curious about people and organizations and can connect their challenges to meaningful solutions.
Prioritization: You can effectively balance inbound demand with proactive outbound prospecting and know where to focus your time.
Team-first: You collaborate openly with SDR peers and your Drive Team partners.
Problem solving: You overcome objections and tailor your approach to each prospect and account.
Resilience & persistence: You stay strategic and intentional through rejection, changing priorities, and longer sales cycles.
Time management: You prioritize effectively, manage competing demands, and consistently follow through.
Qualifications
Experience in sales development, outbound prospecting, inbound lead qualification, or a similar customer-facing sales role.
Ability to work in-person from our Salt Lake City office at least 2 days a week
Strong written and verbal communication skills.
Comfort working across both inbound and outbound sales motions.
Comfort working in modern sales tools and workflows, including: Salesforce, Outreach, Demandbase, LinkedIn Sales Navigator, Zoom, Slack and Google Suite
Ability to work independently in a remote environment while staying aligned to shared goals.
Track record of meeting goals and driving outcomes.
Success in This Role Looks Like
Consistently generating high-quality pipeline through a balanced inbound and outbound approach.
Effectively prioritizing inbound demand and proactive prospecting based on territory needs, buyer intent, and account potential.
Strong territory ownership, including consistent account coverage and thoughtful prioritization.
Strong Drive Team partnership through shared strategy, consistent follow-up, and high-quality handoffs.
Discovery conversations that lead to meaningful buyer engagement and clear next steps.
Personalized messaging that resonates with prospects and improves conversion over time.
A strong buyer experience from the first interaction through handoff to the Sales Rep.
Accurate CRM hygiene and dependable territory coverage.
Continuous improvement through coaching, experimentation, and data-driven decision making.
Get in on all the awesome at Instructure!
We offer competitive, meaningful benefits in every country where we operate. While they vary by location, here's a general idea of what you can expect:
Competitive compensation, plus all full-time employees participate in our ownership program - because everyone should have a stake in our success.
Flexible work culture. Our remote, hybrid and in-office collaboration spaces vary by role, team and location.
Generous time off, including local holidays and our annual “Dim the Lights” period in late December, when teams are encouraged to step back and recharge based on departmental needs.
Comprehensive wellness programs and mental health support
Learning and development resources, including professional development tools and tuition reimbursement, to support your growth
The technology and tools you need to do your best work
Motivosity employee recognition program
A culture rooted in inclusivity, support, and meaningful connection
We believe in hiring great people and treating them right. The more diverse we are, the better our ideas and outcomes.
Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.
All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we’ve implemented identity verification measures. Candidates may be asked to verify their legal name, current physical location, and provide a valid contact number and residential address, in accordance with local data privacy laws.
Any attempt to misrepresent personal or professional information will result in disqualification.
