Franchise Strategy Development
Manage a portfolio of strategic titles and franchise licensing partnerships
Build multi-year licensing roadmaps aligned with content release schedules, marketing campaigns, and audience growth targets
Identify untapped category opportunities and prioritize expansion based on audience insights and competitive analysis
Lead cross-functional franchise planning sessions with content, marketing, retail, and legal teams
Data-Driven Insight & AI-Enabled Decision-Making
Leverage data analysis, business intelligence tools, and dashboards to identify licensing opportunities, forecast revenue, and measure partner impact
Apply AI tools to accelerate deal analysis, market research, and reporting workflows, and champion automation that improves team efficiency
Use AI/ML-driven insights (e.g., audience segmentation, product and category trends) to inform franchise strategy and portfolio decisions
Partner Performance & Portfolio Management
Establish KPIs and performance benchmarks for licensing partners; conduct quarterly business reviews with top accounts
Drive growth through proactive portfolio optimization across product categories, price points, and distribution channels
Manage underperforming partnerships, including escalation planning, remediation strategies, and termination when required
Team Leadership & Mentorship
Mentor and coach junior team members on deal negotiation, partner management, and franchise strategy best practices
Contribute to team processes, operational playbooks, and best-practice documentation to drive consistency and efficiency
Represent the licensing team in cross-functional planning meetings, senior leadership reviews, and external partner summits
A day in the life
No two days look the same in Consumer Products Licensing. You might start your morning in a quarterly business review with a top apparel licensee, and map the next wave of product launches to an upcoming season premiere. By midday, you're deep in a negotiation — structuring minimum guarantees and territory rights for a multi-market toy deal — then pivoting to a cross-functional franchise planning session where you align content, marketing, and retail partners around a shared roadmap. In the afternoon, you might review product designs for brand and creative consistency, coach a teammate through a tricky partner conversation, and prepare a crisp recommendation for senior leadership on an untapped category opportunity you've identified. You move fluidly between strategic thinking and hands-on execution, always anchored in data and the fan experience.
About the team
Amazon MGM Studios' Consumer Products Licensing (CPL) team exists to enable fans to discover, experience, and purchase products from their favorite franchises across Prime Video's key regions. We drive awareness and fan engagement through best-in-class brand partnerships and generate revenue from licensed merchandise, interactive games, and real-world experiences.
We're a world-class team that sets bold visions, makes data-driven decisions, and leverages technology to scale our business — maximizing existing IP through strategic brand partnerships, prioritizing new series and films with established fan bases, and driving operational excellence globally. We're growing, investing in our people, and building the infrastructure to become a premier licensing destination. If you want to shape how the world's favorite stories show up in fans' lives, this is the team for you.
5+ years of professional or military experience
Experience structuring and negotiating complex agreements and leading cross-functional groups to orchestrate and successfully complete deals
Experience influencing multiple stakeholders and leading cross functional teams across geographies and business units
Experience working with technical and product stakeholders to define requirements, prioritize features, and influence product roadmaps
Experience designing, implementing, and scaling upskilling, apprenticeship, or workforce development programs across large-scale operations or corporate environments, including forecasting workforce needs and leveraging analytics to drive program decisions
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, CA, Culver City - 143,700.00 - 194,400.00 USD annually
