Registration & CRM Management: Manage event registration platforms and ensure seamless data flow to marketing CRMs, maintaining data integrity and enabling automated nurture workflows.
Content Calendar & Publishing: Own the content calendar for the Builder Loft content series showcasing Loft experiences, builder stories, and hands-on learning opportunities. Coordinate with team members and external partners to drive content creation and ensure editorial quality.
KPI Tracking & Reporting: Track and report on marketing KPIs including registration conversion rates, email open/click rates, social media engagement, content reach, and web monthly active users.
Audience Analysis: Conduct demographic and cohort analysis of Loft attendees to inform programming and outreach decisions. Own attendee data analysis, identifying trends in audience composition, repeat attendance, and engagement patterns.
PR Coordination: Coordinate with AWS PR teams high-profile event announcements, ensuring consistent messaging and maximum media impact.
Localization: Lead localization efforts where necessary, adapting marketing materials, campaigns, and content for local markets while maintaining brand consistency.
Physical-to-Digital Engagement Strategy Ownership: Designing the strategy that moves builders from initial awareness and in-person attendance into sustained always-on digital engagement.
Cross-Functional Collaboration: Collaborate with the Community & Partnerships Manager on community channel promotion and co-marketing with partners. Work effectively across AWS with groups such as developer advocacy, digital marketing, field marketing, sales, and startup teams.
A day in the life
You start the morning working on a social media campaign highlighting the communities that the Builder Loft has been working with for the past year with the goal of acquiring new strategic partners who can host events in the space. You use an AI summarization tool to pull key information about previous campaign data, audience insights, industry trends, social media platform know-hows and feed them into the plan.
Mid-morning, you join a cross-functional sync with the PR team to align on the messaging framework for an upcoming high profile Builder Loft event. After that, you're reviewing the content calendar, writing an article, and briefing your agency partner on assets needed for the next campaign sprint.
In the afternoon, you're building a new campaign playbook, documenting the end-to-end process for a "city launch" so that when the next Builder Loft opens, there's a repeatable, high-quality execution plan ready to deploy. You close the day by organizing customer feedback you’ve seen online and compiling a collection of social media posts and other coverage, sending a Slack recap to your team members with synthesized insights and trends.
5+ years of professional non-internship marketing experience
Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Experience in designing and producing content for a technical audience, such as Software Engineers, System Administrators, or IT professionals
Experience analyzing digital marketing campaigns, patterns and data trends to determine if they are meeting business objectives, and in turn leading recommendations to optimize
Experience managing event registration or marketing automation platforms (e.g., Cvent, Marketo, HubSpot, or similar).
Experience working within a global company, with multi-country responsibilities
Demonstrated proficiency using AI tools to drive efficiency, personalization, and scale
Familiarity with community-led growth strategies and grassroots marketing.
Experience in event marketing
Experience coordinating with PR teams on product launches or location openings.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually
