You'll partner closely with a Senior Visual Designer who owns the aesthetic craft, so your focus is squarely on the thinking, the words, and the strategy behind it all. You'll lead the creative vision across brand, campaigns, and content — and you'll be the connective tissue between business goals and breakthrough ideas.
This role reports directly to Director of Brand and Creative and sits at the intersection of brand strategy, creative leadership, and narrative development.
What You’ll Work On
Creative Strategy & Leadership
Own the creative strategy across brand and campaign initiatives, ensuring all work is rooted in a clear point of view and a deep understanding of the Lingo audience
Lead creative concepting sessions, bringing a writer's instinct for insight, tension, and story to every brief
Translate business objectives and marketing briefs into compelling creative platforms, not just executions
Champion creative consistency and quality across all channels — from performance ads and social to packaging and brand campaigns
Develop and evolve the brand voice, ensuring it is distinct, durable, and deeply human
Copy & Content Direction
Write, direct, and elevate copy across all touchpoints — brand, digital, editorial, CRM, and beyond
Set the standard for what great writing looks like at Lingo, providing hands-on guidance and feedback to freelancers, agencies, and internal contributors
Maintain and evolve messaging frameworks, tone of voice guidelines, and narrative architecture that the broader team can work from
Cross-Functional Collaboration
Partner closely with the senior visual designer to ensure copy and design work in genuine creative harmony
Work alongside brand, product, and growth marketing teams to bring a cohesive creative voice across every customer touchpoint
Present creative work to senior stakeholders with clarity, confidence, and strategic conviction
Manage and brief external creative partners — agencies, freelance writers, content studios — ensuring the work lands to brief and to standard
Team & Culture
Help build a culture where craft is celebrated and creative thinking is everyone's job
Mentor junior creatives and contribute to the development of a high-performing, collaborative creative team
Stay close to culture, health, and wellness trends to ensure Lingo's creative output stays relevant and resonant
Required Qualifications
Bachelors Degree
8–12 years of experience in creative roles, with a clear trajectory through copywriting and creative concepting
Proven track record leading creative strategy and execution for consumer brands — health, wellness, lifestyle, or technology experience a strong plus
A portfolio that demonstrates exceptional writing, smart strategic thinking, and the range to work across brand, digital, and campaign
Experience art-directing and collaborating with designers — you don't need to design, but you need to direct
Agency, in-house, or hybrid background welcome; experience working in fast-moving, founder-led or scale-up environments is a plus
Preferred Qualifications
A genuine love of language and a belief that great copy is a strategic act, not a finishing touch
The ability to zoom out to brand strategy and zoom in to a single headline with equal precision
Strong presenter — you can take a room through a creative story and make it land
Comfortable with ambiguity and energized by building; this is not a role for those who need all the answers before starting
Natural collaborator who makes the people around them better
Lingo sits at the forefront of a movement reshaping how people relate to their health — powered by Abbott's world-class science and driven by a team that thinks and moves like a challenger brand. This is a rare opportunity to lead creative at a brand with real purpose, real product, and real momentum.
We offer a competitive salary and benefits package, flexible working, and the chance to do some of the most meaningful work of your career.
Apply Now
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.
- The base pay for this position is
- $130,700.00 – $261,300.00
- In specific locations, the pay range may vary from the range posted.
JOB FAMILY
Advertising/ Promotion (Communications)
DIVISION
LNGO Lingo
LOCATION
United States > Alameda : 2901 Harbor Bay Parkway
ADDITIONAL LOCATIONS
WORK SHIFT
Standard
TRAVEL
Yes, 15 % of the Time
MEDICAL SURVEILLANCE
No
SIGNIFICANT WORK ACTIVITIES
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
