Career switch, measured
From Writer to Marketing Manager
Yes, it's a realistic move with some upskilling. Measured across current postings, the two roles have 43% skill overlap. Skills that carry over include Marketing, B2B sales, Digital marketing, Stakeholder management; the main skills to add are Sales, Product management, Budgeting, Customer success.
43%
skill overlap
1,646
open Marketing Manager postings read
Skills that carry over
Share of each role’s postings that ask for the skill.
SkillWriterMarketing Manager
- Marketing60%80%
- B2B sales16%34%
- Digital marketing13%12%
- Stakeholder management25%43%
- Research21%30%
- Content writing50%8%
- Brand management8%6%
- Leadership25%52%
Skills to add
Asked for often in Marketing Manager postings, rarely in Writer ones.
SkillWriterMarketing Manager
- Sales16%62%
- Product management–32%
- Budgeting6%24%
- Customer success–16%
- Email marketing–13%
- Salesforce–13%
- Market research–11%
- Data analysis–8%
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Plan your move to Marketing Manager
The Career Gap Analyzer compares your own resume with Marketing Manager jobs and lays out the skills to close, free.