Marketing Manager skills employers ask for

The most-asked skills

Share of Marketing Manager postings that mention each skill.

1. Marketingdistinctive80%
2. Sales62%
3. Leadership52%
4. Stakeholder managementdistinctive43%
5. B2B salesdistinctive34%
6. Product managementdistinctive32%
7. Researchdistinctive30%
8. Communication26%
9. Budgetingdistinctive24%
10. Training and coaching18%
11. CRMdistinctive18%
12. Project managementdistinctive17%
13. Customer successdistinctive16%
14. Email marketingdistinctive13%
15. Salesforcedistinctive13%

“Distinctive” means Marketing Manager postings ask for it at least three times as often as jobs overall.

Prove it with a free skill badge:Stakeholder management,Product management,Project management

Where Marketing Manager skills carry over

Roles whose postings ask for the most similar skills. Overlap counts the skills that define each role most.

• Marketing Specialist87% overlapShared: Marketing, Research, Sales, Stakeholder managementHow to switch
• Advertising Manager80% overlapShared: Marketing, Stakeholder management, Leadership, ResearchHow to switch
• Financial Services Sales Agent68% overlapShared: Marketing, Sales, Market research, ResearchHow to switch
• Product Manager64% overlapShared: Product management, Stakeholder management, Marketing, LeadershipHow to switch

Questions

What skills does a Marketing Manager need?

In 1,646 current Marketing Manager job postings, the skills asked for most often are Marketing (80%), Sales (62%), Leadership (52%), Stakeholder management (43%), B2B sales (34%). Percentages are the share of postings that mention each skill.

What jobs can a Marketing Manager move into?

Measured by shared skill demand, the closest roles are Marketing Specialist, Advertising Manager, Financial Services Sales Agent, Product Manager. Marketing Specialist shares skills such as Marketing, Research, Sales.