Career switch, measured
From Web Developer to Digital Marketing Specialist
Yes, it's a stretch that needs new skills. Measured across current postings, the two roles have 29% skill overlap. Skills that carry over include SEO, Marketing, A/B testing, Research; the main skills to add are Digital marketing, Budgeting, Content writing, Social media.
29%
skill overlap
138
open Digital Marketing Specialist postings read
Skills that carry over
Share of each role’s postings that ask for the skill.
SkillWeb DeveloperDigital Marketing Specialist
- SEO36%27%
- Marketing61%96%
- A/B testing21%12%
- Research33%27%
- Graphic design15%10%
- Stakeholder management39%28%
- B2B sales15%21%
- Communication36%23%
Skills to add
Asked for often in Digital Marketing Specialist postings, rarely in Web Developer ones.
SkillWeb DeveloperDigital Marketing Specialist
- Digital marketing–64%
- Budgeting–40%
- Content writing–39%
- Social media–33%
- Sales–25%
- Auditing–18%
- CRM–17%
- Email marketing–15%
Prove it with a free skill badge:
Plan your move to Digital Marketing Specialist
The Career Gap Analyzer compares your own resume with Digital Marketing Specialist jobs and lays out the skills to close, free.