Digital Marketing Specialist skills employers ask for

The most-asked skills

Share of Digital Marketing Specialist postings that mention each skill.

1. Marketingdistinctive96%
2. Digital marketingdistinctive64%
3. Leadership40%
4. Budgetingdistinctive40%
5. Content writingdistinctive39%
6. Social mediadistinctive33%
7. Stakeholder management28%
8. SEOdistinctive27%
9. Researchdistinctive27%
10. Sales25%
11. Communication23%
12. B2B salesdistinctive21%
13. Auditing18%
14. CRMdistinctive17%
15. Email marketingdistinctive15%

“Distinctive” means Digital Marketing Specialist postings ask for it at least three times as often as jobs overall.

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Where Digital Marketing Specialist skills carry over

Roles whose postings ask for the most similar skills. Overlap counts the skills that define each role most.

• Writer71% overlapShared: Content writing, Marketing, Social media, Digital marketingHow to switch
• Marketing Specialist58% overlapShared: Marketing, Research, Digital marketing, Stakeholder managementHow to switch
• Marketing Manager55% overlapShared: Marketing, Email marketing, B2B sales, ResearchHow to switch
• Advertising Manager54% overlapShared: Marketing, Budgeting, Digital marketing, ResearchHow to switch

Questions

What skills does a Digital Marketing Specialist need?

In 138 current Digital Marketing Specialist job postings, the skills asked for most often are Marketing (96%), Digital marketing (64%), Leadership (40%), Budgeting (40%), Content writing (39%). Percentages are the share of postings that mention each skill.

What jobs can a Digital Marketing Specialist move into?

Measured by shared skill demand, the closest roles are Writer, Marketing Specialist, Marketing Manager, Advertising Manager. Writer shares skills such as Content writing, Marketing, Social media.