A search marketing strategist helps people find a business when they search, then proves it with numbers. You will learn how search engines work, how to find out what people really want when they type a query, how to fix and build pages so they rank, how to run paid search ads, and how to measure all of it in Google Analytics and Search Console. The path has three stages. First you learn the basics and build one real site. Then you become job-ready with technical SEO, Google Ads, and reporting. Finally you grow into strategy, where you choose which bets to make and explain them to executives.
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Every stage from beginner to expert, with lessons, practice drills, projects, interview questions and free resources. Free with a Rolearch account.
Stage 1 of 3 · about 8 weeks
Understand how search works, research keywords, and publish one page that matches what searchers want.
How search engines work and search intent
Every decision you make later depends on knowing how Google finds, stores, and ranks pages, and why people search. If you misread intent, perfect optimization still fails. Someone searching 'best running shoes' wants comparisons, not a product page for one brand.
Keyword research
Keyword research tells you what words real people use and how much demand exists. It keeps you from writing about what you assume people want. You will combine volume, difficulty, and intent to choose targets.
On-page SEO and content basics
Title tags, headings, internal links, and clear writing are the parts you control most directly. Good on-page work shows search engines and readers what a page is about.
Basic HTML, CSS, and a CMS
You will work with developers and edit pages yourself. Reading HTML lets you see titles, headings, canonical tags, and links directly, and spot problems without waiting for help.
Google Search Console and Google Analytics basics
Search Console shows how you appear in Google (queries, clicks, impressions, position). Analytics shows what visitors do after they arrive. Together they tell you whether your work did anything.
Then 2 more stages (about 36 weeks in all) with lessons, drills, projects, 6 interview questions with strong answers and free resources.