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Purpose of Job
The Programmatic Coordinator is responsible for assisting in day-to-day campaign activity for your assigned brands and campaigns. You will work with the Programmatic Manager in service, setup and activation of your respective programmatic campaigns for your assigned clients.
The Programmatic Coordinator develops positive relationships with agency partners and internal teams while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines planning, execution, and optimization of client’s investment to deliver impactful results across all programmatic channels
Key Accountabilities
Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date
Participate in discussions about potential campaigns and attend new campaign briefings.
Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms.
Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting
Establish a respectful relationship with internal and external teams
Monitor pacing of campaigns and update internal status tracker by utilizing
Use optimization tools and resources to hit performance goals. Ensure full delivery on campaigns and recommend alternatives, when needed.
Keep regular and detailed optimization notes and campaign insights
Great attitude, with ambition to learn programmatic landscape and partner value proposition.
Knowledge and Skills
Excellent communication and Interpersonal skills
Ability to manage multiple priorities, deadlines and account demands
Introductory knowledge of the programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, SSP, PMP, Deal, Programmatic Guaranteed, etc.)
Understanding of the key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon
Ability to navigate ad-server and ad-verification platforms and pull reports, as needed
Passion for problem solving and digital media
Strong attention to detail & time management
Education and Work Experience
0 - 6 months hands-on experience with programmatic trading in (The Trade Desk, DV360, Amazon, Xandr or other DSP preferred .
DSP certifications are preferred, but not required
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
Please read our Privacy Notice for more information on how we process the information you provide.
