This individual also serves as the external face of that expertise by producing original thought leadership content, representing the brand at industry events, and building the company’s reputation as a trusted, authoritative voice in the market. Success in this role means the organization speaks with one informed perspective, every team can lead with POV and value, and the brand is recognized externally as a go-to resource in its space.
Responsibilities
Define and continuously refine the company’s SEO and search narrative, grounded in data, client outcomes, and emerging industry signals
Translate complex market intelligence into accessible frameworks that internal teams and external audiences can adopt and act on
Partner with leadership to align the POV with overall brand strategy and product positioning
Maintain a living library of insights, frameworks, and talking points that serve as the backbone for cross-functional storytelling
Develop and maintain a comprehensive SEO enablement program within Customer Success, including playbooks, and performance benchmarks
Maintain our Paid Local SEO Consulting services, and ensure all deliverables are met and evaluated.
Collaborate with CSMs on listings and local pages strategy, ensuring frontline teams can advise clients with confidence
Partner with cross-functional teams to shape product messaging, inform roadmap value storytelling, and ensure features are contextualized within market trends
Host weekly cross-functional updates and conduct regular training sessions to keep the organization sharp and aligned
Produce a consistent cadence of thought leadership content: blog posts, webinars, and video commentary
Stay up to date and knowledgeable on best practices and enable SOCi’s SEO strategists with this information and expertise.
Meet with CSMs as needed to offer prescriptive analysis on SEO performance, updates, and best practices
Attend Critical Account Program calls to discuss at-risk customers to help address SEO adoption and performance concerns and build strategy collateral for the teams.
Guide internal partners in the design of effective SEO programs that meet business objectives
Provide QBR guidance for CSMs that mirror industry best practices and effective ways to evaluate success.
Required Skills & Experience
7+ years of past SEO experience
Experience in AEO, and GEO
Organized and detail-oriented
Solid written and verbal communication skills
Advanced Excel and Google Sheets experience
Google Search Console, Google Analytics, SEMRush, Screaming Frog experience required
Ability to multitask
Familiar with all Microsoft’s business programs / Google suite
Takes initiative and strong at following up
Exceptional customer advocate and internal ambassador
Experience in a fast paced, deadline-driven environment
Strong understanding of SEO performance metrics, both for website and listings
Knowledge of various project management methodologies ( e.g. agile/ scrum ) and ticketing platforms ( e.g. Jira ) a plus
SOCi expects to pay a base salary in the range of 89,500 CAD- 128,500 CAD base salary. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.
What SOCi Provides to You
Comprehensive Benefits Package (full-time permanent, non-contract roles only)
Health insurance plans, dental, and vision
Wellness incentives
401(k) plan with employer match
Flexible Work Environment (full-time, non-contract roles only)
Flexible paid time off
Quarterly wellness days
Paid holidays
Unique employee engagement programs
Empowering Career Growth and Success
What’s Important at SOCi
Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands. Our passionate team of SOCialites work from home around the globe! Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit soci.ai for more information.
#LI-Remote
