The Local Visibility Optimization Specialist partners with the Manager, Local Visibility Optimization, Customer Success Managers, Professional Services team members, and other internal stakeholders to ensure customers receive consistent, accurate, and actionable guidance aligned to the scope of SOCi’s Local Visibility Optimization service offering.
PRIMARY RESPONSIBILITIES
Execute assigned Local Visibility Optimization professional services work with quality, consistency, and customer impact
Serve as a customer-facing local SEO specialist supporting local search visibility, listings optimization, keyword performance, and local discoverability
Conduct SEO audits and contribute to customer-specific success plans that identify opportunities, priorities, and recommended actions
Build and deliver monthly SEO analysis reports that clearly explain performance trends, visibility shifts, and recommended next steps
Support keyword tracking and performance analysis, including GeoRank-related insights where applicable
Track recommendations, actions, and optimizations throughout the customer lifecycle to support measurement and continuous improvement
Conduct competitive analysis to help customers understand their local visibility position relative to approved competitors
Participate in customer meetings and QBRs to present insights, discuss recommendations, and support alignment on priorities
Partner with Customer Success Managers and the Manager, Local Visibility Optimization to ensure Local Visibility Optimization work supports broader customer goals and engagement strategies
Identify opportunities to improve customer deliverables, reporting quality, internal workflows, and execution consistency
Communicate clearly with customers and internal stakeholders regarding recommendations, dependencies, risks, timelines, and outcomes
Maintain strong understanding of local SEO trends, Google Business Profile, local landing pages, listings performance, search behavior, and emerging local discovery channels
ADDITIONAL ROLE-SPECIFIC RESPONSIBILITIES
Maintain and update Local Visibility Optimization templates, reporting frameworks, audit materials, and customer-facing deliverables
Support consistent execution of local SEO advisory services at scale
Assist with internal enablement for Customer Success teams by providing local SEO insights, reporting context, and service clarification support
Help identify customer requirements, including data access needs such as Google Search Console access, and communicate those requirements to the appropriate stakeholders
Reinforce service boundaries and escalate scope-related questions when customer requests fall outside the approved service package
Partner with the Manager, Local Visibility Optimization to identify recurring customer trends, reporting needs, product feedback, and visibility-related challenges
Stay current on local SEO best practices, search engine updates, local ranking factors, and changes impacting customer visibility across listings, search, maps, and local landing pages
MINIMUM QUALIFICATION
3+ years of experience in SEO, local SEO, digital marketing, marketing analytics, professional services, customer success, or a related customer-facing advisory role
Strong understanding of local SEO, Google Business Profile, listings optimization, local landing pages, keyword strategy, and search visibility best practices
Experience analyzing performance data and translating insights into actionable customer recommendations
Experience creating customer-facing reports, presentations, audits, or strategic recommendations
Experience working directly with customers in an advisory, consulting, professional services, customer success, or digital marketing capacity
Strong written and verbal communication skills
Ability to manage multiple customer deliverables, reporting timelines, and follow-up actions simultaneously
Bachelor’s degree or equivalent experience required
PREFERRED QUALIFICATION
Experience supporting multi-location brands, franchise businesses, or enterprise customers
Experience with Google Business Profile, Google Search Console, Google Analytics 4, Looker Data Studio, GeoRank tools, listings platforms, or local marketing platforms
Experience supporting paid professional services or customer-facing advisory packages
Experience conducting competitive analysis across listings, local landing pages, search visibility, or local market performance
Experience in SaaS, MarTech, digital marketing, local marketing, or agency environments
Experience partnering with Customer Success, Professional Services, Product, or Support teams to improve customer outcomes
Familiarity with SOCi’s product suite, local marketing platform capabilities, and customer use cases
SOCi expects to pay a base salary in the range of 49,500 CAD- 54,000 CAD base salary. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.
What SOCi Provides to You
Comprehensive Benefits Package (full-time permanent, non-contract roles only)
Health insurance plans, dental, and vision
Wellness incentives
401(k) plan with employer match
Flexible Work Environment (full-time, non-contract roles only)
Flexible paid time off
Quarterly wellness days
Paid holidays
Unique employee engagement programs
Empowering Career Growth and Success
What’s Important at SOCi
Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands. Our passionate team of SOCialites work from home around the globe! Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit soci.ai for more information.
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