Zone A: $191,000 - $239,000
Zone B: $176,000 - $222,000
Zone C: $160,000 - $201,000
Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada)
$214,000 - $267,000
This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals.
Please visit our Careers page https://webflow.com/careers#pay-zones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Application Information
Application deadline: applications accepted on an ongoing basis until position is closed and filled
This posting is for an existing vacancy
Reporting to the Head of Product Marketing
As a Staff Product Marketer, you’ll
Develop an expert understanding of Webflow’s platform and the customers who use it — to create compelling and impactful marketing that tells our story and drives adoption
Collaborate and contribute to the product roadmap in close partnership with Product, leveraging market, customer, and competitive insights
Lead new product and feature launches, serving as the glue between Product, Marketing, Partnerships, and our Partners
Partner closely with Product, Sales, and Marketing to build great content and messaging that showcases the power and value of the Webflow platform
Refine Webflow’s pricing & packaging based on a deep understanding of our customers, market trends, and our product
ABOUT YOU
Requirements
Have 5+ years of product marketing experience – an added bonus if you have experience managing and leading teams
Have a solid foundational understanding of web development concepts – including HTML, CSS and Javascript
Have experience with Webflow or similar web development technology
Have deep empathy for users and are able to adapt how you communicate to reach and engage your audience
Excellent communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
Have a collaborative nature and exceptional interpersonal skills
Can connect technical concepts with user value and express it succinctly
You’ll thrive as a/an Staff Product Marketer, if you
Love turning complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
Are naturally curious, highly-proactive and a self-starter capable of independently leading several projects with limited direction
Enjoy looking ‘under the hood’ to understand how things work and turning one time initiatives into repeatable programs
Stay curious and open to growth — demonstrating a proactive embrace of AI, and actively building and applying fluency in emerging technologies to elevate how we work, drive faster outcomes, and expand collective impact.
OUR CORE BEHAVIORS
Build lasting customer trust. We build trust by taking action that puts customer trust first.
Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act.
Reinvent ourselves. We don't just improve what exists, we imagine what's possible.
Own it all the way. We move fast because the moment demands it, and we hold ourselves accountable to deliver outcomes — for each other, and for customers.
BENEFITS
Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
Wellness for the whole you. Access to mental health resources, therapy and coaching.
Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.
BE YOU, WITH US
At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed https://webflow.com/diversity-equity-inclusion to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.
STAY CONNECTED
Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog https://webflow.com/blog, LinkedIn https://www.linkedin.com/company/webflow-inc-/, X (Twitter) https://twitter.com/webflow, and/or Glassdoor https://www.glassdoor.com/Reviews/Webflow-Reviews-E890506.htm.
PLEASE NOTE
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for accommodation requests will be administered.
To join Webflow, you'll need a valid right to work authorization depending on the country of employment.
If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.
Webflow uses AI tools to assist in screening and evaluating applications. AI does not make final hiring decisions. For details on how we process your personal information, see Webflow’s Applicant Privacy Notice https://webflow.com/legal/applicant-privacy-notice.
