The role is accountable for the overall effectiveness and continuous improvement of specification-focused programs and serves as a key resource in developing strategies to enhance engagement with the design community.
This position reports to Manager, Sales Enablement.
This position is not responsible for the supervision of others.
This role works a hybrid schedule and is based at our North Andover, MA office.
Primary Job Duties and Responsibilities
Lead the strategy, execution, measurement, and continuous improvement of specification programs designed to increase specification adoption and engagement among architects, engineers, and design professionals.
Serve as the primary business owner for specification marketing programs, ensuring alignment with organizational objectives, marketing strategies, and commercial priorities.
Evaluate program performance, market trends, customer engagement data, and competitive activity to identify opportunities and recommend initiatives that improve program effectiveness and business outcomes.
Independently analyze results and make recommendations regarding the implementation, enhancement, expansion, or discontinuation of programs, tools, and initiatives based on business needs and market opportunities.
Develop and execute annual specification marketing plans that support specification growth, customer engagement, and increased brand preference across Watts' portfolio of products and solutions.
Partner with Sales, Marketing, Product Management, and other cross-functional teams to identify specification growth opportunities and facilitate successful implementation of strategic initiatives.
Evaluate, manage, and optimize relationships with specification program vendors, industry organizations, and strategic partners to maximize program effectiveness and market reach.
Research industry trends, customer needs, emerging technologies, and best practices and provide recommendations regarding specification marketing strategies and program enhancements.
Develop and oversee targeted communications, educational programs, continuing education (CEU) initiatives, webinars, trade association partnerships, and engagement activities designed to strengthen relationships with architects, engineers, and design professionals.
Guide the development and deployment of specification support tools, promotional resources, and customer-facing materials that improve market engagement and specification outcomes.
Serve as an internal subject matter expert regarding specification marketing programs, customer engagement strategies, and industry partnership opportunities.
Assume responsibility for other projects and duties as assigned by the Manager, Sales Enablement or Company management.
Responsibility directly tied to Watts Values of Integrity, Accountability, Continuous Improvement, and Transparency.
Travel Requirements: Up to 15% travel, including customer meetings, industry events, association activities, training programs, and other business-related engagements as required.
Required Qualifications
Bachelor's Degree in Marketing, Communications, Business, or a related field; in the absence of a degree, equivalent relevant work experience may be considered.
Minimum of five (5) years of progressive experience in Marketing, Communications, Sales Enablement, Program Management, or a related discipline.
Demonstrated experience developing, implementing, evaluating, and improving marketing programs or customer engagement initiatives that drive measurable business results.
Proven experience analyzing information, evaluating alternatives, exercising independent judgment, and developing recommendations to support business objectives and operational effectiveness.
Strong project and program management skills with the ability to manage multiple priorities and deadlines independently.
Excellent verbal, written, presentation, and stakeholder management skills.
Proficiency with Microsoft Office applications, including Word, Excel, PowerPoint, and Teams.
Understanding of and adherence to applicable laws, company policies, regulations, and business practices.
Must successfully establish employment eligibility and satisfactorily complete background checks and required pre-employment testing as a condition of employment.
Preferred Qualifications
Experience marketing to architects, engineers, designers, contractors, or other specification decision-makers within construction, MEP, water quality, industrial, or manufacturing markets.
Experience managing external vendors, industry partnerships, continuing education programs, webinars, or specification-focused marketing initiatives.
Demonstrated ability to influence stakeholders and drive results across multiple business functions without direct authority.
Strong analytical skills with experience measuring program effectiveness and using data to guide recommendations and business decisions.
Experience working with specification platforms, digital engagement tools, CRM systems, marketing automation platforms, or related technologies supporting customer engagement and market development.
General Applicable Company Competencies
Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.
Punctuality and dependability.
Ability to be flexible and adapt to changing work priorities and stressful conditions.
Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.
Maintain productive and collaborative relationships with other Watts employees.
Adherence to Watts’ seven cultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action.
Working Conditions
While performing the job duties, you will be working in an office environment. You will be required to work in the office at the North Andover, MA location three days per week (Monday – Wednesday) and can work remotely two days per week (Thursday and Friday).
Physical Requirements
Specific physical abilities required for this position include, but are not limited to:
Ability to remain seated at a desk or workstation for extended periods.
Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods.
Ability to physically move around the office, organize or transport files, packages, or other office-related materials.
Ability to read documents, use a computer, and perform data entry tasks.
Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls.
Ability to operate standard office equipment such as computers, printers, phones, and copiers.
Ability to occasionally lift and carry light objects, such as office supplies, documents, or small equipment.
Pay Range
The expected salary range for this position is $86,000 – 103,000 yearly. Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable law.
Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.
#LIHybrid
Watts in it for you
Please note that the following benefits apply only to permanent roles and do not apply to internship roles.
Competitive compensation based on your skills, qualifications and experience
Comprehensive medical and dental coverage, retirement benefits
Family building benefits, including paid maternity/paternity leave
10 paid holidays and Paid Time Off
Continued professional development opportunities and educational reimbursement
Additional perks such as fitness reimbursements and employee discount programs
Learn more about our benefit offerings here: https://tapintowattsbenefits.com/
How we work
At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.
And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.
Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.
