Vyapar
From Vyapar's careers page
Status: listed on the employer's own careers page when we last checked (daily). Confirm on their site before applying.
Job Role - Sr Manager SEO Job Overview: We are looking for an experienced Sr Manager SEO d to join our dynamic marketing team.
We are a technology and innovation company in the fintech space, delivering business accounting software to Micro, Small & Medium Enterprises (MSMEs). With more than 10 Million users across 140 countries, we are one of the fastest growing companies in this space. We take the complexity out of invoicing, inventory management & accounting, making it so simple, such that small businesses can spend less time on manual bookkeeping and spend more time focusing on areas of business that matter.
Job Role - Sr Manager SEO
We are looking for an experienced Sr Manager SEO d to join our dynamic marketing team. As the Sr Manager SEO, you will play a key role in shaping and executing our search engine optimization & app store optimisation strategy to drive high-quality traffic, generate qualified leads, and contribute directly to revenue growth. You will be responsible for managing all aspects of our SEO efforts, from on-page optimization to content strategy and technical SEO, ensuring we meet targets for organic lead generation.
Develop and implement a comprehensive SEO strategy focused on generating qualified B2B leads for our SaaS offerings. Prioritize SEO initiatives that will drive targeted traffic, increase conversions, and meet revenue goals.
Perform regular audits to ensure on-page and off-page SEO best practices are followed across the website, ensuring alignment with SEO goals and industry standards.
Conduct in-depth keyword research to identify high-value search terms that align with buyer personas, customer pain points, and business objectives. Collaborate with content and product teams to develop compelling, SEO-friendly content that drives leads.
Oversee the technical SEO aspects of the website, including optimizing site architecture, improving load times, ensuring mobile-friendliness, and working with developers to resolve any technical issues that may impact SEO performance.
Regularly monitor, analyze, and report on SEO performance using tools like Google Analytics, SEMrush, Ahrefs, and others. Provide actionable insights to improve traffic, lead conversion rates, and overall site performance.
Optimize content and landing pages to drive conversions, working closely with the sales and marketing teams to ensure that SEO efforts align with broader business goals and lead generation targets.
Monitor competitors’ SEO strategies and identify opportunities for differentiation, helping to ensure that Vyapar maintains a competitive edge in search engine results.
Keep up-to-date with the latest trends, algorithm updates, and SEO best practices to ensure continuous improvement and long-term success of our SEO strategy.
Minimum 3-5 years in role, preferably in a B2B SaaS or technology company.
Demonstrated success in driving organic traffic and generating leads through SEO in a B2B context.
In-depth knowledge of technical SEO, including site structure, indexing, crawling, page speed, mobile optimization, and troubleshooting technical issues.
Strong proficiency in keyword research and SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.) to track, analyze, and report SEO performance.
Experience in developing and executing content strategies that drive organic traffic and lead generation. Ability to work closely with content creators and marketers to produce SEO-optimized content.
Familiarity with the B2B SaaS landscape, buyer journey, and lead generation strategies within a SaaS context.
Proven leadership abilities with experience working in cross-functional teams. Ability to influence, mentor, and guide team members to drive success.
Bachelor’s degree in Marketing, Business, Communications, or a related field.
Knowledge of conversion rate optimization (CRO) best practices.
Experience with marketing automation platforms and CRM tools (e.g., HubSpot, Salesforce).
Understanding of paid search and paid media channels to complement SEO strategies.
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