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Job Title: Graphic Designer – Paid Social & Ad Creative
About the Company
Our client makes all-natural, all-purpose and taco seasonings.
Job Description
Our client needs a designer for paid social and digital campaigns. You will turn product, lifestyle, and promo moments into ads that perform. You will also handle everyday design needs.
Responsibilities of the role
- Design static and carousel ads for Meta.
- Add light motion where it helps.
- Produce variations of each concept so the team can test them.
- Resize and adapt every winning concept across feed, stories, reels, display, and TikTok.
- Design promo creative for sales and launches, including email headers, website banners, and social posts.
- Turn product shots, recipe photos, user-generated content, and short video clips into polished ad assets.
- Do simple video edits with captions and text overlays.
- Keep files organized and named so creative can be tracked against performance.
- Support other design needs, such as retail and wholesale one-pagers, sell sheets, packaging inserts, and merch mockups.
Required Experience and Qualifications
- 2+ years designing paid social ads, with a portfolio that shows real ad creative.
- Know direct-response basics like clear hierarchy, a strong hook in the first frame, readable copy on mobile, and a clear call to action and offer.
- Know each platform's specs and safe zones, and understand why ads are tested in variations.
- Strong written English, enough to suggest headlines and on-image copy.
- Reliable with deadlines and comfortable working asynchronously with feedback rounds.
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Preferred Skills
- Experience with food, consumer packaged goods, or ecommerce brands, especially Shopify direct-to-consumer.
- Light motion design in After Effects or animated statics.
- Experience reading ad metrics like click-through rate, cost per acquisition, and return on ad spend and using them to inform new concepts.
- Familiarity with Meta Ads Manager and creative testing frameworks.
- A good eye for retro, travel, or Americana-style design and warm, earthy palettes.
Personality
Creative and reliable.
Software & Tools
- Adobe Photoshop
- Illustrator
- Figma
- Canva
- CapCut
- Premiere
Schedule