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Job Title: Senior Digital Marketing Specialist
About the Company
Our client is a fast-growing tax firm.
Job Description
Our fast-growing tax firm is looking for a highly skilled Senior Digital Marketing Specialist to own the day-to-day execution and coordination of our digital marketing engine. You will turn high-level strategy and content into polished campaigns across email, social media, YouTube, paid media, website funnels, and other digital channels, while ensuring projects, vendors, deadlines, and performance tracking are managed with precision.
Responsibilities of the role
- Write compelling copy across social media, paid advertisements, landing pages, websites, PR responses, email, SMS, and other marketing channels.
- Help research, develop, and refine short-form and long-form video scripts while maintaining a consistent and engaging brand voice.
- Turn long-form videos, technical source material, and other core content into short-form videos, social posts, emails, articles, and other marketing assets.
- Develop YouTube titles, hooks, thumbnail concepts, descriptions, and creative angles designed to increase engagement.
- Own the marketing calendar and coordinate campaigns from idea through execution, ensuring content, emails, SMS, social posts, advertisements, and other initiatives are properly built, reviewed, scheduled, tested, and launched on time.
- Manage publishing across the firm's primary social platforms and execute email and SMS campaigns, lead nurture sequences, automations, forms, workflows, landing pages, and funnels.
- Manage routine WordPress and landing-page updates, improve website and funnel copy, identify conversion opportunities, and coordinate more advanced website or development needs with external resources when necessary.
- Track and analyze performance across YouTube, social media, email, website traffic, funnels, SEO, and paid advertising.
- Develop recurring performance reports and use data to recommend and test improvements to copy, creative, offers, campaigns, and conversion rates.
- Monitor paid advertising and SEO performance, recommend new creative concepts and growth opportunities, and manage agencies, video editors, designers, PR partners, web developers, and other vendors.
- Review marketing deliverables for accuracy, quality, brand consistency, functioning links, and proper execution.
- Build and improve standard operating procedures, checklists, and workflows.
- Proactively identify problems and opportunities and take ownership of ensuring nothing falls through the cracks.
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Required Experience and Qualifications
At least 3 years of full-time experience in digital marketing, content marketing, paid media, marketing operations, or a related field.
Preferred Skills
Exceptional copywriting skills with comfort writing video scripts, website copy, email, SMS, social media, advertisements, landing pages, and other marketing materials.
Personality
- Fast learner able to quickly learn the business, audience, services, technical subject matter, systems, and marketing processes.
- High attention to detail to catch copy errors, incorrect links, missed deadlines, campaign setup mistakes, and quality issues before they reach the public.
Software & Tools
- WordPress
- HighLevel
- CRM and email marketing automation platforms
- Google Analytics
- Google Tag Manager
- Meta Business Manager
- Google Ads Manager
- YouTube Studio
Schedule
Collaborate closely with the CEO, internal team members, and outside marketing partners.
