What you will do
You are accountable for the creative quality and in-market performance of the visual work Trilliad produces for Marketing-as-a-Service clients. You translate strategy, messaging, and narrative into visual systems that earn attention and move people to act, owning the idea rather than only its execution. This is not a production role: you bring a point of view about how a campaign should look, feel, and behave, and you make the case for it in reasoning a strategist and a client can follow. You own the work end to end, from concept through to files that are ready to run, built to clear approval, and designed for the real constraints of the channels they live in.
Which means that on a day-to-day basis, you will
Creative Direction and Concepting
Offer creative direction for campaigns and digital experiences across assigned client engagements
Design creative concepts for ads, landing pages, social, email, and campaign assets that begin from the strategy rather than the format
Shape visual narrative and layout around copy flow so that clarity and momentum survive contact with the page
Recommend creative approaches to strategists and client teams, making the case for an idea rather than presenting options without a view
Digital Asset Design and Production
Design production-ready digital assets including landing pages, emails, ebooks, sell sheets, ads, and social content
Design light-motion and dynamic elements such as simple animations, social loops, and micro-interactions
Drive consistency of visual system, typography, and brand expression across every asset in a campaign
Lead work from concept through to delivery of files built to run correctly in the channels they are destined for
Build, Implementation, and Technical Craft
Design and build landing pages using templates or modular components in WordPress or HubSpot
Shape design intent through direct HTML and CSS adjustment in emails and landing pages so that what ships matches what was designed
Guide developers through design-to-build translation on complex builds, owning simpler executions end to end
Recommend design decisions that account for approval requirements, delivery specifications, and platform constraints before they become rework
Performance, Iteration, and Improvement
Drive iteration on creative in response to performance data, client feedback, and delivery timelines
Recommend creative change where performance indicates the current approach is not working, rather than defending the original execution
Shape the reusable components, templates, and patterns that make future campaigns faster to produce without becoming generic
How you’ll do it
Because how we do things matters just as much as what we do at Trilliad, our Leadership Principles should act as a compass directing the everyday behavior of every teammate across the organization:
Growth Obsessed. For our business, our clients, and our Selves.
Create Client Value. Become irreplaceable
Business is Personal. Cultivate relationships. Make space for connection. Care about each other.
Tighten-Up. Focus, discipline, and rigor count.
Lighten-Up. Humor and laughter deepen bonds.
Strategy Without Execution Is Just Dreaming. Hope is not a strategy. Vision matters—so does execution.
You Have the Ball. Be accountable. Take action. Go the distance.
Be One Team. No lone wolves. Have each other’s back and help each other out.
Run Towards Problems. Symptoms signal deeper causes. Find the root.
Raise The Bar. Good is the enemy of great. Better never stops—be a Difference-Maker!
Have the Hard Conversation. Be direct and empathetic. Speak the truth, kindly. Feedback is a gift.
Confusion Is a Choice. Stay curious—Seek to understand. Share context—seek to be understood.
Celebrate Results. Make recognition a habit. Shine a light on what’s working, big or small.
The Journey Matters. Meaningful work takes time. Be patient. Think: the next 90 days and the next 10 years.
Think “We” not “Me.” Prioritize what’s best for the business, the team, and the journey.
What You’ll Bring – Skills, Knowledge, and Experience
All Difference-Makers are expected to meet the Trilliad Standard for Transferable Skills and Knowledge, which defines the core capabilities every teammate must bring—regardless of role, function, or level.
Trilliad transferable skills
Trilliad transferable knowledge
Contextual Awareness
Critical Reasoning and Thinking
Data/Analytic Acumen
Empathy
Judgment and Discernment
Moral Courage
Pattern Recognition and Systems Thinking
AI Literacy
Responsible and Effective AI Use
Trilliad’s Business and Commercial Context
The following domain-specific Skills, Knowledge, and Experience are additionally required in order for you to be great in this role.
Domain-specific skills
Visual design and typographic craft — You are answerable for how the work looks, which at this level means composition, type, color, and hierarchy decisions that hold up across every format rather than only in the deck where they were presented
Creative concepting from strategy — You generate the idea and not only the artwork, which requires you to start from the client’s objective and the strategist’s thinking rather than from a reference you admired
Visual storytelling and narrative construction — You shape how a message unfolds across a page, a sequence, or a campaign so that a reader arrives at the point rather than simply being told it
Adobe Creative Suite and Figma — You work daily in Illustrator, Photoshop, InDesign, and Figma, and must be fluent enough that tooling never becomes the limit on the idea
Motion and dynamic content design — You produce simple animations, social loops, and micro-interactions, because static assets alone no longer hold attention in the channels these campaigns run in
Front-end craft in HTML and CSS — You make direct adjustments in email and landing page code so that design intent survives implementation rather than degrading in handoff
CMS page building in WordPress and HubSpot — You assemble landing pages from templates and modular components, which requires you to design within the system’s real constraints instead of around them
Conversion-focused digital design — You design assets whose job is to produce a click, a form completion, or a meeting, and must make creative choices that serve that outcome even when a more beautiful option exists
Creative feedback and iteration — You absorb input from clients, strategists, and performance data without losing the integrity of the idea, and must judge which changes to accept and which to argue
Domain-Specific Knowledge
Digital-first design principles and conversion-focused UX patterns — You must know the patterns that reliably move people through a page so that your layouts serve performance rather than aesthetics alone
Layout, typography, color, and visual hierarchy — You need command of the fundamentals because at this level your judgment sets the standard that others work to
Digital advertising specifications and platform guidelines — You must understand what each channel will accept and how creative decisions affect approval, delivery, and performance, so that work does not fail at the point of trafficking
CMS architecture and design implementation — You need to understand how designs are built in WordPress, HubSpot, and comparable environments so that what you design can actually be made
Email design and rendering constraints — You must know how email clients render layout and code so that assets behave predictably across the inboxes they land in
Accessibility and responsive design standards — You need to understand contrast, structure, and adaptive layout requirements so that the work is usable across devices and abilities rather than only on your own screen
B2B marketing and campaign structure — You must understand how B2B campaigns are constructed and what they are built to achieve so that your creative decisions are commercially grounded
Brand and design system governance — You need to know how brand and component systems are built and maintained so that consistency scales without every asset requiring your personal involvement
Domain-specific experience
4+ years in digital design, art direction, or a comparable creative role, including ownership of campaign-level creative rather than individual assets alone
A portfolio demonstrating original creative direction and visual thinking in a B2B context, including work you conceived rather than executed to another’s direction
Experience designing and delivering integrated digital campaigns spanning landing pages, email, paid social, and display
Experience creating light-motion or dynamic digital content such as social video, simple animations, or looping graphics
Experience building landing pages using CMS templates or modular components in WordPress, HubSpot, or comparable platforms
Experience making direct HTML and CSS adjustments within email or landing page builds
Experience working from rough or unfinished copy and shaping it visually in partnership with writers and strategists
Experience collaborating with developers on design-to-build translation for complex implementations
Experience in an agency, in-house marketing team, or client services environment carrying concurrent client deadlines
The Trilliad Agreement
If you want to be part of building a truly great growth company—and help cultivate a culture that is differentiated and creates value for customers and colleagues alike—then you might be a fit for Trilliad. Accepting that invitation means more than bringing your skills, knowledge, and experience to bear in your role. It also means working in alignment with our Leadership Principles, which guide how we show up for each other, our customers, and the work. Because at Trilliad, how we do things matters just as much as what we do.
When you show up in this way—bringing your best and living our Leadership Principles— you can expect Trilliad to uphold its side of The Trilliad Agreement: a workplace in which we grow, connect, and thrive.
