The Martech Analyst, Customer Systems is responsible for mapping how guests move through the digital ecosystem and owning the systems and data flow that power those journeys. While journeys are broken down by customer persona, the core of the role is technical: tracing how events, triggers, and data move between systems—CDP, CRM/ESP, loyalty, app, and POS—at each stage, building and QA'ing journeys within orchestration platforms, and ensuring tracking and tagging capture the right data throughout. This role partners closely with engineering and platform teams to keep systems running smoothly and connected.
Map end-to-end digital customer journeys as system and data-flow diagrams, tracing how events, triggers, and data move between platforms (CDP, CRM/ESP, loyalty, app, POS) at each stage. Translate journey and persona findings into technical requirements - event triggers, tagging needs, and platform logic - for engineering, CRM, and platform teams to build against.
Define customer personas as behavioral and event-based models grounded in customer data, and identify how their journeys and system paths differ
Manage and maintain tag management implementation (Amplitude, Google Tag Manager) to ensure journey and touchpoint data is captured accurately across web, app, and messaging channels. Partner with engineering to troubleshoot and resolve data flow or integration issues between systems and validate that events and triggers fire correctly end to end.
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Present journey architecture and technical recommendations to marketing, CRM, and engineering stakeholders in a clear, visual format
BENEFITS
Free Play & 1/2 price food! Health, dental, vision, 401(k) team member match, free mental well-being platform – and that’s just for starters for those who qualify. View team member benefits here.
ADA
The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.
EEO Statement
Topgolf is a global sports and entertainment community and is committed to equal opportunity and is firmly committed to preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions. As an affirmative action employer, Topgolf also takes steps to prevent retaliation and to create a respectful, equitable and inclusive environment for our Guests, Associates, business partners, vendors, and the communities we serve.
Topgolf is an equal opportunity affirmative action employer and administers all personnel practices without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity or expression, marital status, veteran status, genetics or any other category protected under applicable law.
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