Analyze funnel performance, campaign attribution, conversion rates, and pipeline contribution to identify opportunities for improvement
Partner with Digital Marketing to execute paid media, marketing automation, SEO, email, and website initiatives while providing strategic direction and campaign priorities
Design and execute A/B testing to improve engagement, conversion, and pipeline quality
Content & Demand Programs
Partner closely with Product Marketing to transform positioning and messaging into compelling marketing campaigns
Identify content needs throughout the buyer journey and collaborate on the development of landing pages, webinars, customer stories, nurture campaigns, sales enablement assets, and thought leadership
Develop integrated campaign plans that coordinate content, digital channels, events, outbound programs, and follow-up activities
Cross-Functional Collaboration
Partner with Sales, Product Marketing, Customer Success, and Business leaders to align marketing programs with business priorities
Collaborate with the Digital Marketing Specialist and agency partners to ensure campaigns are executed efficiently and consistently
Maintain campaign documentation, reporting, and best practices to improve planning and execution across the portfolio
AI-Enabled & Data-Driven Ways of Working
Leverage approved AI tools to improve campaign planning, content development, research, and performance analysis
Use dashboards, attribution reporting, and AI-supported insights to proactively identify performance opportunities and risks
Continuously build AI literacy and identify opportunities to streamline marketing workflows through automation and improved processes
What you'll bring
Bachelor's degree in Marketing, Business, or related field
3-5+ years of B2B SaaS marketing experience in demand generation, integrated marketing, campaign marketing, or growth marketing
Proven success developing and executing integrated marketing campaigns that drive measurable pipeline and revenue growth
Experience partnering with Product Marketing to translate positioning into successful marketing programs
Strong understanding of multi-channel marketing including content, webinars, paid media, email, ABM, events, SEO, and lifecycle marketing
Experience using CRM, marketing automation, attribution reporting, and campaign analytics to optimize marketing performance
Strong analytical skills with the ability to translate data into actionable recommendations
Takes ownership and drives programs forward without being asked
Comfortable with camera-on meetings and senior leadership-level communication
Excellent written and verbal communication skills
Why This Role
Own integrated marketing strategy and campaign execution across designated verticals.
Drive measurable pipeline growth by connecting Product Marketing strategy with multi-channel demand generation programs
Work at the intersection of Marketing, Sales, and Product Marketing in a fast-paced, collaborative environment
Operate in an AI-forward organization with access to modern tools that improve efficiency and impact
Contribute directly to measurable business outcomes including pipeline growth, conversion rates, campaign performance, and revenue influence
The Company offers a comprehensive employee benefits program, including:
- Medical, dental, and vision insurance options
- 100% Employer paid short/long term disability
- 100% employer-paid Basic Life and AD&D insurance
- 401(k) retirement plan with a 100% company match up to 4%
- Flexible paid personal/vacation time built on mutual trust and accountability
- 10 sick days annually
- 10 company paid holidays
- 12 weeks paid parental leave
Inclusion and Diversity: TogetherWork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. TogetherWork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws.
- Interview Process & Expectations
- Our interviews are designed to be interactive and conversational. Candidates are expected to respond based on their own experience and thinking during live interviews.
To ensure a fair and consistent interview experience, the use of real-time AI tools or other external assistance to generate or guide interview responses is not permitted. Interviews are intended to reflect an individual’s judgment, problem-solving approach, and communication.
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