The role operates with a high degree of autonomy, leads complex initiatives across functions and regions, and shapes mid-term segment strategy. The position serves as a trusted technical and business leader while remaining directly accountable for execution and measurable business outcomes.
Duties & Responsibilities
Lead technical design-in activities by guiding market analysis, identifying priority targets, and partnering with Sales on account strategy, customer influence, outbound marketing content, technical collateral, and commercial agreements.
Own the full product lifecycle for assigned products or technology areas, including product positioning, pricing recommendations, sales structure, licensing, forecasting, launch, sustainment, product changes, end-of-production, and last-time-buy strategy.
Lead technical marketing and go-to-market execution, including competitive analysis, sales tools, technical marketing collateral, launch readiness, and messaging aligned with product positioning and differentiation.
Manage segment financial planning in partnership with Finance, Operations, Product Line Management, Engineering, and Applications, including revenue, margin, R&D, applications investment, inventory assumptions, and long-term forecasts supporting LTB, E&O, and EOL decisions.
Identify, develop, and sustain strategic customer relationships in partnership with Sales, with emphasis on emerging and high-growth opportunities across the United States, Europe, and Asia.
Lead mid-term market segment strategy over a five-year horizon, identifying key market trends, competitive dynamics, investment requirements, and growth priorities that support long-term profitable growth.
Develop annual segment plans with revenue, contribution margin, market-share, design-in, and investment objectives, and monitor execution against the plan.
Provide technical expertise and consultative support to Sales on product selection, solution positioning, value proposition, and equitable and competitive pricing.
Lead customer product presentations and roadmap discussions that clearly communicate solution capabilities, differentiation, business value, and fit with customer requirements.
Influence cross-functional priorities and decisions across Engineering, Applications, Sales, Operations, Finance, and Marketing to resolve complex issues and deliver committed business outcomes.
Provide technical leadership, coaching, and strategic context to less-senior Product Managers and cross-functional partners without direct people-management responsibility.
All About You
We seek accomplished professionals who thrive in technically complex, commercially demanding environments and are comfortable owning broad business outcomes. This role is ideal for an individual who can move fluidly between customer requirements, product technology, financial trade-offs, and market strategy while influencing teams across functions and geographies.
Basic Qualifications, Experience, Skills & Education Required
Bachelor’s degree in Electrical Engineering or a related technical field.
Typically 8–12+ years of experience in product marketing, product management, applications engineering, product engineering, test engineering, or related semiconductor roles.
Deep understanding of semiconductor memory products, customer requirements, market dynamics, and competitive positioning.
Demonstrated success leading complex product, design-in, lifecycle, or go-to-market initiatives in a matrixed global organization.
Strong business and financial acumen, including experience with pricing, revenue and margin planning, investment trade-offs, and long-range forecasting.
Proven ability to develop segment or portfolio strategy and translate it into clear annual plans, priorities, and measurable outcomes.
Excellent analytical, synthesis, executive communication, and customer-presentation skills.
Proven customer-facing experience and ability to establish trusted relationships with technical, commercial, and executive stakeholders.
Ability to influence cross-functional decisions and mentor less-senior colleagues without direct authority.
Advanced degree (MS or MBA) preferred.
Experience with memory ATE, test solutions, or complex semiconductor systems preferred.
Location: San Jose, CA.
Domestic and international travel of approximately 15–20% expected.
Compensation
The base salary range for this role is $174,700-$279,500. This range is a good faith estimate, and the amount of base salary will correspond with experience and skill set. This range can also fluctuate depending on demand and location.
Incentive Plan: This job is eligible for discretionary bonus(es) based on financial performance.
Benefits
Teradyne offers a variety of robust health and well-being benefit programs, including medical, dental, vision, Flexible Spending Accounts, retirement savings plans, life and disability insurance, paid vacation & holidays, tuition assistance programs, and more. Please click here to see details.
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Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto
Job Segment
Marketing Manager, Product Manager, Information Technology, IT Manager, Marketing, Operations, Technology
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