Tencent
From Tencent's careers page
Status: listed on the employer's own careers page when we last checked (daily). Confirm on their site before applying.
What the Role Entails
负责PUBG MOBILE的营销推广工作，【商业化推广】方向，基于PUBG MOBILE的产品新推出的原生商业化活动，制定营销策略、策划重点推广campaign，并进行落地执行。
能够有效分析各商业化道具卖点，结合玩家文化、地区偏好、流行趋势及市场环节提炼用户沟通点，整合多项营销手段，输出市场营销方案。
基于PUBG MOBILE的亮点商业化长线IP化运营，培养、搭建玩家社区文化；在年度重点活动策划并执行有记忆点的玩家活动，实现各重点区域用户的情感连结。
基于推广方案，协同运营、电竞、UA、及各区域团队，整合游戏内及海外多区域资源，实现最终推广落地，并持续探索新的营销能力。
结合营销推广、产品转化与用研数据，复盘宣传效果，优化后续推广工作。
Who We Look For
在市场营销\推广策划方面有5年及以上经验，具备方案策划、落地执行、效果评估等营销推广币经验，了解创意设计、网红推广、玩家活动、公关传播、媒介投放、线下活动等营销手段的基本逻辑及效果验收方法。
英文流利，能用于工作语言。
有海外游戏发行经验，了解海外重点社媒平台的内容和爆款逻辑，对海外流行趋势及热梗有敏锐触觉，能将热点内容转化为创意，积极主动，乐于探索新鲜事物，善用前沿工具。
具备较强业务增长导向，具备良好的数据与用研意识，能够将各类传播效果与产品数据增长相关联，注重以营销提升产品数据表现 。
热爱游戏，是游戏玩家，能从玩家角度拆解产品乐趣点，具备BR\FPS或其他游戏品类的深度体验经验优先 。
Equal Employment Opportunity at Tencent
As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
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