About the company Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time. About the role This role builds world-class experiences that connect Base's value props throughout the entire member lifecycle. This starts at building data-driven marketing experiences that drive education and conversion at the top of the funnel and extends to delivering post-conversion interactions that support member retention and satisfaction. Doing this well means being obsessed with the user-facing experience. You need 1) high user empathy and 2) a habit of finding simple ways to communicate complex insights. Delivering products like this is not easy. It typically involves tying data together across multiple systems in a creative, scalable, and cohesive way. This is a technical role. While you do not need software experience, you must be able to build quickly with strong foundational architectures that are designed to scale and iterate. You will be working within the constraints of an existing system, so 0 → 1 vibe coding typically does not meet the bar. Responsibilities Collaborate with Sales, Marketing, and other GTM teams to understand gaps in the member-experience and user journey with Base. Investigate product experiences that could improve the current user journey. Explore and acquire what data we have and what data we might need to build better experiences. Ship MVP experiences quickly and collect data to measure outcomes, success, and learnings. Iterate quickly. Build out product roadmaps across the experience funnel to solve conversion and retention problems. Requirements A user-centric approach to investigating, understanding, and solving problems. Systems thinking: understanding how data and processes connect across teams. Experience in growth engineering, product, or another fast-paced technical role. Strong data fundamentals: building reports to investigate problems, analyze results, drive action from insights, and monitor success. A drive to iterate and improve rapidly. An understanding of software architectures and best practices. Strong communication with both technical and non-technical stakeholders. About This Team The Growth team sets the pace for how fast Base can deliver affordable, reliable power to the people who need it. We operate as one team across marketing, sales, support, product, and design, lean and high-ownership. Everything we build comes back to one question: are we solving people's problems? We're building the world's most beloved company. Please note: Base is a startup, which means priorities shift and evolve quickly. Your role may expand or change based on the needs of the business at any given time, so the responsibilities listed may not be exhaustive. Our Values First Principles Thinking: Question assumptions. Principles > rules. Operate at Base Pace: Focus on what matters, act quickly, and learn by doing. Give & Get Feedback: Be direct, be humble, and maintain a growth mindset. Everyone’s an Owner: Follow through on commitments and own results. Strong Opinions, Loosely Held: Drive clarity and make calls with imperfect information. Committed to the Mission: Rebuilding the grid is a big challenge. We work hard because we care deeply about the impact we’re creating. We work in-person. It’s not a 9-to-5. We are all-in. Fun & Optimism Coexist with Grit: Collaboration and celebration coincide with the intensity of building real things. DO THE BEST WORK OF YOUR LIFE AT BASE.
