Adventure is our Culture. Join a team that celebrates a lifestyle as bold as the terrain we love. At Backcountry, we are rooted in adventure, recognition, and wellbeing on and off the mountain. We spotlight employee stories, celebrate milestones, and offer exclusive outdoor perks. Whether you are at HQ, in a retail store, or remote, you will be part of a team that thrives on energy, exploration, and connection.
- Reports to: Creative Manager
- Location: Forest Lake, MN - On-site
About the Role
The Dennis Kirk design team produces a high volume of marketing creative across email, web, and campaign assets for the powersports market. This entry-level, production-oriented role exists to ensure quality, standards-compliant artwork moves through the final production stage on time and on brand.
As Junior Graphic Designer, you will focus primarily on designing email campaigns from start to finish while supporting the broader team with asset production and retouching. In your first six months, success means consistently delivering polished, on-brand creative on deadline and becoming a reliable part of the team's production workflow. What You'll Do Design email campaigns from start to finish, including layout, typography, imagery, and final production files.
Scale, crop, retouch, reposition, and iterate on creative assets for marketing campaigns.
Align design decisions with the behaviors, attitudes, and emotions of Dennis Kirk's powersports customers.
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Communicate ideas and concepts clearly to the Creative Manager and fellow designers.
Maintain quality and brand standards across all deliverables through careful attention to detail.
Manage multiple projects simultaneously and meet deadlines consistently.
- Incorporate constructive feedback quickly and collaborate with the design team to improve output.
- Required Qualifications
- Academic background in graphic design or a related field, or 2+ years of equivalent hands-on experience.
Strong online design portfolio showcasing web-based marketing campaigns, print design, and illustration skills.
Proficiency in Photoshop, Illustrator, and the broader Adobe Creative Suite.
Demonstrated design usability for web-based experiences.
Ability to work within a Mac-based operating system.
Strong attention to detail and ability to take direction well.
- Ability to distinguish colors accurately for production work.
- Preferred Qualifications
- Large-scale or e-commerce design experience.
Basic knowledge of HTML, CSS, jQuery, and JavaScript.
Print production experience.
- Interest in or familiarity with the powersports industry.
- Why Join
- The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work.
Meaningful Work: Your designs land directly in front of powersports enthusiasts — you will see the real-world impact of your creative every time a campaign goes live.
Training and Development: Learn from a talented design team, sharpen your production skills, and build a clear path toward more senior creative roles.
Trusted From Day One: You will own email campaigns end to end and contribute to a team that values reliability and craft.
- Competitive Benefits: Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
- Interview Process
- Recruiter Screen - A 30-minute conversation with our recruiting team to align on the role, your background, and what you are looking for.
Hiring Manager Interview - Conversation with the Creative Manager focused on your design process, portfolio walkthrough, and team fit.
In-Person Interview - We'd like to meet you at our Forest Lake, MN office. Details and logistics will be arranged with your recruiter.
Reference Checks - Conducted in parallel with the final stages where possible.
Offer - We move quickly for the right candidate.
- Interview process is subject to change. Any updates will be communicated promptly and clearly.
- Please Note
- Part of our interview process is a mandatory in-person interview with someone on our team prior to an offer. Candidates that are unwilling or unable to meet for an in-person interview will be removed from consideration immediately.
