Product Marketing Manager — Key Responsibilities
Market & Customer Intelligence: Develop a deep understanding of homeowner needs, customer experiences, buyer personas, competitive landscapes, utility markets, and regional trends to identify opportunities, inform product strategy, influence business decisions, and strengthen Sunrun's market positioning.
Go-to-Market Strategy & Execution: Develop, manage, and execute marketing strategies and plans that support Sunrun's solar, battery storage, and energy service offerings. Lead product launches, regional and national campaigns, and customer engagement initiatives that drive awareness, adoption, and business growth.
Product Positioning & Brand Messaging: Develop compelling, differentiated, and customer-focused messaging that communicates the value of Sunrun's products and services. Ensure consistent brand positioning while tailoring messaging to regional market conditions, customer needs, and buyer motivations.
Content Strategy & Development: Lead the development of impactful marketing content and assets, including customer stories, testimonials, case studies, web content, email campaigns, brochures, presentations, social media, and educational resources. Ensure content addresses customer needs, supports the buyer journey, and reinforces Sunrun's value proposition.
Sales & Partner Enablement: Develop and maintain sales enablement materials, including playbooks, competitive battlecards, presentations, product messaging, FAQs, and training resources. Collaborate with Sales Enablement, Sales Operations, and regional Sales teams to equip customer-facing employees and partners with the tools and knowledge needed to effectively communicate Sunrun's value.
Cross-Functional Collaboration: Partner closely with Product Management, Sales, Customer Experience, Business Operations, Marketing, Communications, and external partners to align marketing strategies with business priorities, identify customer opportunities, and ensure coordinated execution across regional and national initiatives.
Customer Engagement, Advocacy & Product Adoption: Develop and execute initiatives that strengthen customer relationships, encourage product adoption, and support retention, referrals, and expansion opportunities. Proactively identify customer success stories, testimonials, and advocacy opportunities that demonstrate the value of Sunrun's products and services.
Performance Measurement & Optimization: Establish and monitor KPIs to evaluate campaign effectiveness, customer engagement, content performance, product adoption, and marketing impact. Leverage customer feedback, market intelligence, and performance data to identify opportunities, optimize marketing initiatives, and inform future strategic decisions.
REQUIREMENTS
Experience: 2-5 years of related product marketing experience in CRM, database marketing, or loyalty marketing.
Education: Bachelor’s degree in Marketing, Communications, or a related field preferred.
Technical Proficiency: Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo).
Analytical Skills: Mastery in extracting qualitative and quantitative insights from data to drive business recommendations.
Communication: Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners
PHYSICAL DEMANDS
Operational Tech Proficiency: Ability to perform standard office duties, including prolonged periods of sitting/standing at a desk and working on a computer.
Communication: Exceptional verbal and written communication skills; ability to present to executive-level builder partners.
Recruiter
Jacquie Hoffman (jacquie.hoffman@sunrun.com)
Please note that the compensation information is made in good faith for this position only. It assumes that the successful candidate will be located in markets within the United States that warrant the compensation. Please speak with your recruiter to learn more.
Starting salary/wage for this opportunity
$63,905.49 to $85,207.32
Compensation decisions will not be based on a candidate's salary history. You can learn more here.
This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at candidateaccommodations@sunrun.com.
Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun
