Creative development is central. You partner directly with the Content Team to concept, script, and shape product demos, clinical workflow videos, case studies, KOL testimonials, launch films, and competitive comparisons. You drive the story and commercial substance; the Content Team handles production.
What You Own
Product Positioning & Messaging
Define Midas’s competitive positioning, buyer-segment messaging, clinical story, and value proposition. Explain the differentiated Digital Press workflow, intended clinical applications, and practical benefits to clinicians. Address evidence and competitive credibility gaps that may prevent customers from evaluating or adopting the platform.
Key output: a maintained positioning and messaging architecture used consistently by regional teams, sales representatives, and content creators.
Launch Playbooks & Market Readiness
Own launch plans for Midas releases, major updates, and market entries. Build launch timelines, readiness checklists, sales tools, training, competitive cards, demos, FAQs, and pricing guidance. Make target customers, validated workflows, supported applications, clinical evidence, and demonstration approaches clear so regional teams can execute confidently.
Key output: a complete, timely playbook that regional marketing leaders can execute independently.
Clinical Evidence & KOL Coordination
Partner with the VP and Clinical Team to identify the evidence gaps most likely to limit Midas adoption. Prioritize studies, publications, and KOL engagement that substantiate product claims, demonstrate intended-use outcomes, and address competitive credibility gaps. Translate findings into accurate commercial messages and credible clinical education.
Key output: a quarterly commercial evidence roadmap linking studies, publications, and KOL engagement to the market arguments they support.
Sales Enablement & Competitive Intelligence
Create and maintain sell sheets, evidence-led battle cards, workflow guides, ROI tools, objection handlers, clinical demonstrations, and distributor training. Monitor competitors’ pricing, product launches, claims, and channels. Equip the field to address training, workflow integration, clinical confidence, economic value, and other adoption barriers.
Work with the Content Team to develop video-first enablement, including demonstrations, clinical walkthroughs, KOL interviews, and competitive content. Bring the creative concept, clinical substance, and commercial angle; review outputs and improve them using field feedback and usage data.
Key output: an actively used, video-rich sales enablement library that helps representatives communicate value and handle objections.
Product Manager Partnership
Serve as Midas’s Product Manager’s commercial counterpart: they own what gets built; you own how it gets sold. Bring customer insights, pricing intelligence, competitive developments, and field feedback into roadmap discussions. Align on product capabilities, supported indications, clinical validation, and workflow improvements so launch materials reflect available evidence.
Key output: a regular joint roadmap review and aligned product and commercialization priorities.
How This Role Connects
VP, Product Commercialization: your direct manager; sets global standards, reviews positioning, approves launch readiness, and resolves cross-line priorities.
Scanner Product Manager: your primary partner on roadmap, launch timing, product capabilities, and voice of the customer.
Regional Marketing VPs and Sales Leadership: your internal customers; use your playbooks and assets to execute in-market, and provide feedback on what works.
Content Team: your production partner for commercial videos, demonstrations, case studies, and training; you own the story and substance.
Clinical Team and KOLs: partners on evidence priorities, clinical validation, and credible product education.
How You’re Measured
Success is measured by the quality, readiness, adoption, and usefulness of what you deliver—not by direct ownership of regional pipeline or revenue.
Launch readiness: complete commercialization toolkits delivered on time for Midas launches, major updates, and market entries.
Asset adoption: field use of sales and training materials, with improvements informed by feedback and adoption data.
Competitive response: updated positioning and field guidance following significant competitor moves; target within one week.
Evidence roadmap progress: closing priority clinical and commercial evidence gaps, with clear links to market needs.
Regional satisfaction and Midas effectiveness: feedback on toolkit quality and how well clinical demonstrations, evidence-led positioning, and objection handling close credibility and adoption gaps.
Who You Are
You have experience commercializing complex technical or clinical products, ideally medical devices, clinical technologies, dental equipment, or other solutions where evidence and practitioner confidence drive adoption. You can translate sophisticated capabilities into clear, credible market messaging.
Product-line experience: medical devices, clinical technology, digital dentistry, CAD/CAM, or comparable technical products is especially relevant. Dental experience is preferred, not required.
Commercialization execution: proven ability to build positioning, go-to-market plans, launch toolkits, demonstrations, sales training, and competitive enablement—not just strategy decks.
Technical storytelling: explain clinical evidence, technical performance, intended applications, and end-to-end workflows through persuasive demonstrations and accurate customer messaging.
Competitive and evidence-led thinking: track market moves, interpret clinical or technical studies, and turn defensible findings into persuasive messaging.
Cross-functional creativity: credible with Product and Engineering, collaborative with Sales and Clinical, and comfortable shaping video concepts and reviewing content with a production team.
What This Role Is—and Isn’t
This is a hands-on, product-line-focused individual contributor role. You do not need to be a dental industry veteran, filmmaker, or demand-generation specialist. You will not own regional campaigns, distributor relationships, or pipeline; you will build the tools that help regional teams succeed.
Why SprintRay
Own commercialization for Midas, SprintRay’s flagship Digital Press platform. Build the playbook from the ground up, strengthen clinical credibility and competitive differentiation, and partner with Product, Clinical, Sales, and Content teams to accelerate customer confidence.
About SprintRay
SprintRay is transforming digital dentistry through technology that makes clinical workflows faster, smarter, and more accessible. Since 2014, we have developed solutions that connect hardware, software, materials, and digital workflows to help dental professionals deliver exceptional patient care. Our global team is entrepreneurial, collaborative, and driven by curiosity, innovation, and practical impact.
Equal Opportunity Employer
SprintRay is proud to be an equal opportunity employer and is committed to an inclusive workplace. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or other protected status.
Recruitment Agencies
Without a written agreement signed by an officer of SprintRay, we do not accept unsolicited agency resumes or assume responsibility for related fees. Unsolicited submissions will be handled in accordance with company policy.
Accessibility
If you need a reasonable accommodation during the application or interview process, please contact people.services@sprintray.com.
