Key Responsibilities
Media Strategy & Leadership
Own end-to-end media strategy across paid channels for pharmaceutical brand clients, from planning through optimization and reporting.
Develop channel-level frameworks and playbooks for HCP and DTC campaigns across programmatic, search, social, endemic, and emerging channels.
Serve as the senior media authority internally and as a trusted strategic advisor to client brand teams.
Deployment & Operations
Lead trafficking, campaign setup, and activation across key DSPs (e.g., DV360, The Trade Desk, Xandr, Iqvia, DeepIntent, Pulsepoint) and endemic healthcare platforms.
Establish and enforce QA standards for campaign deployment, ensuring accuracy and compliance across all pharma regulatory requirements.
Build and manage scalable operational workflows that enable the team to execute with speed and precision across a growing client portfolio.
Measurement & Analytics
Define and lead Solstice's measurement strategy: including media mix modeling, multi-touch attribution, brand lift, and script lift methodologies.
Partner closely with product and engineering teams to help architect and build the internal measurement infrastructure and reporting pipelines.
Translate performance data into clear, compelling insights and recommendations for pharma brand stakeholders.
Cross-Functional Collaboration
Act as a bridge between media operations and the product/engineering team, surfacing practitioner needs that can be solved through technology and tooling.
Collaborate with the product team to define requirements for media planning, buying, and reporting features within the Solstice platform.
Partner with client success and growth teams to support new business pitches, client expansions, and strategic account planning.
Candidate Requirements
3+ years of experience in media strategy, planning, and buying, with at least 2 years in healthcare or pharmaceutical advertising.
Deep, hands-on experience working with major DSPs (e.g., The Trade Desk, DV360, DeepIntent, Xandr) and endemic healthcare media platforms.
Strong command of healthcare media measurement, including NPI targeting, script lift, brand lift, and HCP vs. DTC campaign KPIs.
Experience partnering with technical teams (engineering, product, or data science) to build or enhance media infrastructure, tooling, or reporting systems.
Solid understanding of pharmaceutical advertising regulations and compliance requirements (e.g., FDA, OPDP guidelines, MLR review processes).
Familiarity with data privacy frameworks relevant to healthcare advertising (HIPAA, NAI, and emerging state-level privacy laws).
Demonstrated ability to translate complex media and data concepts for non-technical audiences, including brand marketing teams and senior executives.
Experience leading or growing a media team; strong people management and mentorship skills.
Comfortable in a high-velocity, ambiguous startup environment.
Benefits
Health, dental, and vision insurance
Ground-floor equity opportunity
Flexible PTO
401(k)
Visa sponsorship (O-1, H-1B, TN) available
Professional growth stipend
Relocation support
Work in a high-velocity, high-impact environment
Competitive NYC Compensation
$120-$170k
This role offers a highly competitive NYC salary, calibrated to reflect experience, seniority, and the level of ownership you’ll take on as part of the early team. We benchmark against top-tier startups and established tech companies to ensure our compensation is both fair and compelling.
