This role partners closely with Customer Success Managers (CSMs), Product, Sales, and Customer Delivery teams to identify adoption opportunities, reduce friction, and accelerate time-to-value. The Agentic Workforce Adoption Manager works directly with customers, including marketing leaders, regional teams, franchisees, and local operators, to educate, guide, and influence behavior, ensuring AI capabilities are not only adopted but embedded into the customer’s day-to-day marketing operations.
The Agentic Workforce Adoption Manager operates as a performance-driving role within Customer Success, focused on increasing adoption, improving customer outcomes, and contributing to retention and expansion across the customer base.
Responsibilities
Increase adoption of SOCi AI solutions across assigned customer accounts
Accelerate time-to-first-agent and time-to-value for customers adopting AI capabilities
Ensure customers achieve meaningful marketing and business outcomes through consistent use of AI agents
Maintain visibility into adoption performance, usage patterns, and value realization across assigned accounts
Applying hands-on marketing expertise across social media, search (SEO), and reputation management to assess how customers run these programs today and to identify where AI agents can take on the work
For franchise and multi-location customers, tailoring adoption approaches to corporate and franchisee dynamics, brand governance, and local-level buy-in
Partnering with Customer Success Managers to identify and prioritize AI adoption opportunities within assigned accounts
Leading customer-facing engagements such as AI discovery sessions, adoption workshops, agentic workforce webinars and value realization reviews, grounded in each customer’s marketing strategy and channel performance
Educating customers on how to effectively leverage SOCi’s Agentic Workforce solutions to achieve business outcomes
Helping customers “hire, onboard, train and operationalize” SOCi’s AI agents within their workflows and processes
Identifying barriers to adoption and working cross-functionally to remove friction and improve customer experience
Translating product capabilities into clear, outcome-oriented use cases aligned to customer goals
Supporting expansion efforts by aligning AI adoption with growth opportunities identified by Sales and Customer Success
Building and reinforcing customer understanding of value, including ROI, efficiency gains, and marketing and business impact (e.g., social engagement and reach, search visibility, review volume, rating, and response rate)
Collaborating with Product to provide feedback on adoption challenges, customer needs, and feature prioritization
Developing and contributing to repeatable adoption playbooks, best practices, and enablement materials
Supporting internal teams by enabling CSMs with local marketing perspective, positioning, messaging, and strategies to drive AI adoption
Requirements
4–6+ years of experience in MarTech or digital marketing (in-house, agency, or vendor-side), with working knowledge across Social Media Marketing (e.g., Facebook, Instagram), Search Engine Optimization (e.g., Google Search, Apple Business Connect), and Reputation Management (e.g., Google, Facebook, Yelp), and depth in at least one.
3–5+ years of experience in Customer Success, Professional Services, Consulting, or related SaaS roles, working directly with customers in a post-sale environment
Demonstrated ability to drive product adoption and influence customer behavior
Strong communication and presentation skills
Experience working cross-functionally in a fast-paced environment
Bachelor’s degree or equivalent practical experience
PREFERRED QUALIFICATION
Experience supporting marketing for franchise, multi-location, or enterprise brands, whether in-house, at an agency, or on the franchisor or franchisee side
Experience working with AI-driven or advanced technology solutions in SaaS environments
Experience leading customer workshops, enablement sessions, or strategic engagements
Strong understanding of customer lifecycle, adoption drivers, and value realization frameworks
SOCi expects to pay a base salary in the range of $80,000 to 100,000 CAD base salary. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training.
What SOCi Provides to You
Comprehensive Benefits Package (full-time permanent, non-contract roles only)
Health insurance plans, dental, and vision
Wellness incentives
401(k) plan with employer match
Flexible Work Environment (full-time, non-contract roles only)
Flexible paid time off
Quarterly wellness days
Paid holidays
Unique employee engagement programs
Empowering Career Growth and Success
What’s Important at SOCi
Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands. Our passionate team of SOCialites work from home around the globe! Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity. We are a fast-paced, agile environment where thought leadership and input are encouraged. If you are looking for a place where you can come and make a difference in the way enterprise organizations utilize social technology, then SOCi is for you. Visit soci.ai for more information.
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