SharkNinja
From SharkNinja's careers page
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If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Senior Connected Firmware Developer
Needham, MA
The Opportunity
This is the hands-on connected-firmware role at SharkNinja — you write the code that makes our products connect. Two things sit with you: the connected features SharkNinja deliberately keeps in-house (wireless connectivity, device provisioning and pairing, over-the-air updates, and the differentiated connected experiences that set our products apart), and the platform layer other connected programs depend on (connectivity stacks, provisioning code, and shared app/cloud integration components).
The connectivity interface contracts, app/cloud API boundaries, and wireless platform selection criteria are already defined. Your work is building to those decisions: production connected-feature code end to end, plus the reference implementations that prove the architecture out for every program and partner that follows.
Connected Firmware Delivery
Design, implement, and debug production embedded firmware for connected consumer and home appliance products.
Connected features end to end — requirements clarification, implementation, unit test, integration, and release support.
Building in the retained areas: wireless connectivity, device provisioning and pairing, OTA, and differentiated connected experiences.
Development against the connectivity architecture, interface, and app/cloud integration standards — adopting platform components rather than rebuilding them.
Platform Implementation
Implement the defined reference architectures and reference implementations — Bluetooth/BLE, Wi-Fi, Zigbee, Thread, and Matter stacks, plus provisioning and pairing code — reused across product categories.
Build and maintain shared connectivity and app/cloud integration components, including BLE GATT profiles, Wi-Fi onboarding, and cloud device registration.
Build to the defined interface contracts and platform decisions.
Prototype new connectivity and app-integration technologies to de-risk decisions ahead of program commitment.
Design Review & Partner Governance
Participate in technical design reviews for internal and partner-developed connected firmware.
Review partner-delivered connected code and integrate it against SharkNinja standards.
Turn architectural intent into working reference code and shipped connected features that partners and other programs can build against without interpretation.
Support partner technical capability assessments for wireless and app-integration subsystems.
Engineering Standards & Infrastructure
Write unit tests and maintain code coverage against the standard applied across internal and supplier code; resolve static analysis findings, with no unresolved critical or high-severity issues at release.
Build and maintain CI pipeline, static analysis configuration, and interoperability test-harness infrastructure for owned connected features and platform components.
Verify the reproducibility standard in practice — confirm that source, toolchain, and build manifest deliverables actually rebuild the shipping binary.
Work in feature branches with PR-gated merges, ticket-linked commits, and commit messages sufficient to generate release notes.
Collaboration & Technical Growth
Work under the technical direction of Principal Engineers on connected platform capabilities and design review, building toward broader architectural scope over time.
Bring up firmware on target hardware and debug hardware-software-app integration issues with Hardware Engineering, Cloud, and Mobile App teams.
Support certification activities — Bluetooth SIG, Wi-Fi Alliance, Matter — with hands-on testing and issue resolution.
Coordinate with firmware engineers in other regions to drive continuous improvement.
5+ years of embedded software and firmware development, with meaningful depth in wireless connectivity or connected-device features.
Production connected firmware you've delivered and shipped in commercial products.
Building to an architecture defined by others — implementing connectivity stacks, provisioning flows, or app/cloud integration from documented interface contracts.
Consumer electronics, IoT devices, smart home products, or comparable connected high-volume products (preferred).
CI/CD, automated testing, or build infrastructure for embedded systems (strongly preferred).
Reviewing or integrating code from external development partners (an advantage).
Technical Expertise
Strong embedded C; C++ on resource-constrained platforms.
Wireless connectivity technologies: Wi-Fi, Bluetooth/BLE, Matter, Thread, Zigbee.
Device provisioning, pairing, and companion app integration: BLE GATT, Wi-Fi onboarding, cloud device registration and authentication.
Real-Time Operating Systems (RTOS).
Git-based workflows, CI builds (gcc, CMake, headless), unit testing (Ceedling or equivalent), static analysis.
Debug on target hardware — oscilloscopes, logic analyzers, JTAG/SWD, trace.
OTA update mechanisms and device security fundamentals for connected products.
Display technologies and embedded graphics/UI frameworks (a plus).
Bachelor's degree in Computer Engineering, Electrical Engineering, Computer Science, or a related discipline required.
Competencies
Ownership and follow-through · technical rigor · clear written and verbal communication · collaboration across hardware, cloud, and mobile · standards discipline under schedule pressure.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
$125,000—$150,000 USD
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
SharkNinja Candidate Privacy Notice
For candidates based in all regions, please refer to this Candidate Privacy Notice.
For candidates based in China, please refer to this Candidate Privacy Notice.
For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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