Responsibilities
Drive PR activities for Samsung’s and Dacor’s appliances line up – Responsible for the end to end planning, strategy and execution of multi-touch campaigns that have wings beyond traditional PR efforts
Analyze real-time trends in culture relevant to the Samsung target consumer, as well as industry and competitors, to inform creative earned-first campaigns that breakthrough
Oversee content calendar planning activity across PR and media influencer
Direct management of PR agency partners – from development of creative briefs and project management to RFPs, contracts and billings, you will handle
Develop strategy and attend industry events to drive buzz for the brand and products
Effective project management with clear communications across all stakeholders to ensure flawless execution
Create and manage dashboards to measure PR impact and shape new thinking for a results-oriented approach to ultimately drive product conversion
Creative thinker with great communication skills in both written and verbal form
Strong project management skills. Must be able to prioritize and handle several projects at the same time in a fast-paced environment while adhering to shifting deadlines
Entrepreneurial spirit with perseverance & problem-solving skills to bring creative ideas to life in ways that likely have never been done before
Skills and Qualifications
A Bachelor degree and at least 8+ years of relatable consumer Public Relations experience with demonstrated success in product media relations where using a proactive approach to the work zone, trend spotting, and taking ownership created results
Experience with the earned and new media landscape with an ability to shape planning with agency partners
Passion for and/or experience in consumer electronics and technology a plus
Up to 25% travel required
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Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/
Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/
Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 12 months), Paid Time Off, Student Loan Program (after 12 months), Wellness Incentives, and many more. In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.
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