Role and Responsibilities
Essential Duties and Responsibilities
DtC Data Analytics
Monitor and analyze sales performance against targets and historical benchmarks.
Design and develop KPIs for eStore and SES stores.
Create and maintain tracking tools for Site Operations & Omnichannel KPIs (e.g., Visits, Conversion Rate, Bounce Rate, Average Order Value, Attach Rate, Reserve & Pick-Up, Cart Abandonment Rate).
Develop tracking tools for Partner KPIs (e.g., Transaction Processing, Shipping Lead Time, Fraud Rejections, Return Lead Time) and provide actionable insights.
Collaborate with Marketing Managers to evaluate the effectiveness of digital marketing campaigns and recommend updates or optimizations.
Manage BI tools (e.g., Tableau) and extract performance data from Adobe Analytics and Google Analytics.
Support the development of Weekly, Monthly, and Annual revenue targets by SKU and contribute to mid-to-long-term eCommerce strategy.
Generate regular KPI reports for internal stakeholders and ad-hoc reports as needed.
eCommerce Digital Analytics
Measure and forecast the impact of digital engagement and product experience initiatives on the Canadian business.
Leverage data analytics to identify optimization opportunities that drive revenue growth and performance improvements.
Create and deliver targeted presentations, dashboards, and data visualizations to surface key insights and recommendations for stakeholders.
Manage digital data handling and ETL operations from multiple data warehouses to conduct in-depth customer, website, and product analysis.
Oversee dashboards for digital product and customer insights teams to translate complex data into actionable insights.
Collaborate with IT and business stakeholders to influence data-driven decision-making.
Design, implement, and maintain web analytics solutions/products; oversee web analytics projects.
Provide automated hourly progress dashboards to leadership teams.
Conduct post-mortem analyses of key marketing events, campaign journeys, store fill changes, promo codes, and free shipping offers.
