This role will be based in our London office, but requires working US East Coast hours for the majority of the week.
What You'll Actually Be Doing
Plan and execute global Private Equity engagements annually including:Our annual global Value Creation Days for Private Equity Operating Partners and their portfolio company CxOs in multiple locationsPlan and executive Private Equity and Portfolio dinners in alignment with key internal stake holdersLeverage our global World Tours for portfolio and Private Equity activationsLeverage Salesforce Executive Marketing and Industry co-marketing eventsSupport and execute our annual Dreamforce Private Equity programManage our Private Equity event sponsorships
Manage end-to-end event lifecycle: strategy, budgeting, vendor management, logistics, attendee experience, and post-event follow-up including tracking of our KPIs
Coordinate with cross-functional teams (Relationship Managers, StratOps, Customer Success, Product, Industry and Executive Marketing) to ensure seamless execution
Drive registration, attendance, and engagement goals for each event
Own and manage the Private Equity website presence, including content updates, optimization, and alignment with campaign priorities
Plan, execute, and host webinars end-to-end, including topic development, speaker coordination, promotion, and post-event follow-up
Execute against our Private Equity social media strategy, including content publishing, and performance tracking
Monitor and analyze digital performance (web, social, webinars) and provide actionable insights to optimize engagement and conversion
Partner with demand generation and content teams to amplify campaigns across digital channels
Coordinate with the relationship managers to identify portfolio companies, that are suitable for externally facing customer stories
Support securing Private Equity and Portfolio Company speakers and Salesforce thought leaders for our key engagements
Ensure brand and messaging consistency across all event touch points
Use our internal data to identify key Private Equity Firms and portfolio companies target accounts and personas for event participation
Track and report on marketing-influenced pipeline, ACV contribution, and ROI metrics
Manage event budget tracking and forecasting
You're Our Person If...
5+ years of B2B field marketing experience, ideally across multiple countries
Proven track record of executing high-touch executive campaigns and multi-channel field programs
Strong project management skills with the ability to manage multiple events simultaneously
Highly organized with exceptional attention to detail and the ability to manage competing priorities effectively
Experience working with sales teams and understanding of sales processes and pipeline metrics
Excellent stakeholder management and communication skills
Data-driven mindset with the ability to track, analyze, and report on marketing performance
Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).
Even Better If...
Experience in private equity, venture capital, or professional services industries
Knowledge of AI/ML products and enterprise transformation initiatives
Experience with marketing automation and email marketing platforms and event management tools
Experience working in a fast-paced, innovative and metrics-driven environment
Account-Based Marketing (ABM) Experience:Experience supporting or executing account-based marketing (ABM) programsAbility to develop personalized, multi-channel campaigns tailored to key accountsExperience aligning ABM initiatives with pipeline and revenue goalsAbility to collaborate cross-functionally to deliver coordinated account engagement across events, digital, and sales touchpoints
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
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Posting Statement
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