Strengthen value communication. Help representatives explain benefits, supporting evidence, and competitive differentiators clearly and credibly.
Support presentation readiness. Coordinate follow-up practice and deck revisions to ensure representatives address feedback before customer meetings.
Collaborate across teams. Work with sales leaders, sales enablement, subject matter experts, and other partners to align coaching with sales strategy and approved messaging.
Identify recurring development needs. Track common coaching themes and recommend improvements to training materials, presentation resources, and practice activities.
Maintain useful resources. Organize coaching notes, presentation examples, and best practices that help the sales organization improve consistently.
Required Qualifications
Experience in sales training, sales enablement, sales coaching, presentation development, or a related role.
Strong understanding of consultative selling and the elements of an effective customer pitch.
Excellent written, verbal, and presentation skills, including the ability to turn complex information into a clear customer narrative.
Ability to deliver constructive, specific feedback and build productive relationships with sales representatives at different experience levels.
Proficiency in PowerPoint or similar presentation tools, with strong attention to slide structure, clarity, and visual consistency.
Strong organizational skills and the ability to support multiple representatives and presentation deadlines.
Ability to apply a consistent coaching framework while adapting guidance to individual development needs and customer situations.
Preferred Qualifications
Experience supporting sales to federal, state, or local government customers.
Familiarity with government buying environments and mission-focused value propositions.
Experience facilitating role-play exercises, pitch rehearsals, or presentation workshops.
Experience using coaching assessments and feedback trends to inform sales development.
What Success Looks Like
- Success in this role means stronger customer presentations, more confident and prepared sales representatives, consistent use of the established pitch framework, and clear improvement in how the team communicates value to government customers.
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U.S. National Base Pay Range: $65,100 - $108,500. Geographic differentials may apply in some locations to better reflect local market rates.






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