Develop search campaign targeting and measurement strategies, ensuring it aligns to the client’s business goals; oversee strategy implementation across all search mediums
Develop action plans for achieving and measuring campaign success; identify KPIs, processes for measurement, and optimization strategies
Own performance accuracy for campaign execution, optimization, and insights for all assigned clients
Develop processes to help improve efficiency of the team; scale processes across greater search practice
Keep agency counterparts and clients up to date on industry trends and technology partners, seeking out opportunities to vet and test new technologies
Research, vet and test technology partners to drive performance for clients
Responsible for managing a team of direct reports (remote and across all Rise locations)
Accountable for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention
Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues
Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows
Watch and check search media trends, tools, technologies, and recommend direction for investment and implementation
Represent Rise to vendor reps to analyze value and applicability of media vehicles/tactics for plan consideration as needed
Participate in vendor meetings with current and potential partners
Education: Bachelor’s degree (communications, marketing, advertising, or business) Ability to speak, read and write the English language
Experience
4+ years relevant work experience in digital / search media preferred; agency experience a plus
Expert usage of Microsoft Office suite, with strong emphasis on Excel
Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies
Experience developing and managing high performance teams a plus
Strong relationships with publisher and technology partners
Advanced knowledge of the importance and role of search within a media plan and how to leverage its strengths
Proven ability to convert and implement strategic plan directions into flawless tactical executions
Demonstrated understanding of media planning concepts such as reach, frequency, frequency management, impression share, ROI, ROAS, and other KPIs
Certificates, Licenses, Registrations
Certificates in Google and Microsoft platforms required; experience with other digital platforms a plus
Advanced level understanding of paid search tactics including text search, PLAs, CSEs, GDN, GSP, and YouTube as well as any associated ad tech
Knowledge, Skills & Abilities
Strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results
Proven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account / team
Establishes self as a trusted resource by developing relationships with key internal and external stakeholders
Superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level
High comfort level participating in brainstorms and ideation sessions
Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs
Passion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skills
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