Create presentations, regular reporting, and other documents for client use in the evaluation and approval of programmatic campaigns.
Develop programmatic campaign targeting and measurement strategies, ensuring alignment with the client’s business goals; oversee strategy implementation across all programmatic mediums (display, video, native, digital audio, CTV, and digital out of home).
Develop action plans for achieving and measuring campaign success; identify KPIs, measurement processes, and optimization strategies.
Own performance accuracy for campaign execution, optimization, and insights for all assigned clients.
Develop processes to improve team efficiency and scale processes across the broader programmatic practice.
Keep agency counterparts and clients up to date on industry trends and technology partners, seeking opportunities to vet and test new technologies.
Research, vet, and test technology partners to drive performance for clients.
Manage a team of direct reports, including remote employees and employees across all Rise locations.
Oversee all aspects of the team, including employee onboarding, training, performance (accountability and behavior), and retention.
Maintain overall control of workflow and assigned responsibilities within the team; oversee project progress and provide assistance where necessary to ensure timely completion; quickly and tactfully troubleshoot employee and client issues.
Collaborate with leadership and peers to develop solutions that enhance operational efficiency, tools, and systems, and improve current workflows.
Monitor programmatic media trends, tools, and technologies, and recommend direction for investment and implementation.
Represent Rise with vendor representatives to analyze the value and applicability of media vehicles and tactics for plan consideration, as needed.
Participate in vendor meetings with current and potential partners.
Education
Bachelor’s degree in communications, marketing, advertising, or business.
Ability to speak, read, and write in English.
Experience
4+ years of relevant work experience in digital or programmatic media preferred; agency experience is a plus.
Expert use of the Microsoft Office suite, with a strong emphasis on Excel.
Experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies.
Experience developing and managing high-performance teams is a plus.
Strong relationships with publisher and technology partners.
Advanced knowledge of the importance and role of programmatic within a media plan and how to leverage its strengths.
Proven ability to convert and implement strategic plan directions into flawless tactical executions.
Demonstrated understanding of media planning concepts such as reach, frequency, frequency management, impression share, ROI, ROAS, and other KPIs.
Certificates, Licenses, Registrations
Certificates in Google DV360, Google Campaign Manager, and The Trade Desk required.
Knowledge, Skills & Abilities
Strong analytical capabilities and an aptitude for understanding technical nuances associated with various media buying platforms to improve client results.
Proven experience developing ongoing processes that positively impact the profitability or efficiency of an account or team.
Establishes self as a trusted resource by developing relationships with key internal and external stakeholders.
Superior oral and written communication skills, with a focus on fostering strong, collaborative relationships at a tactical level.
High comfort level participating in brainstorms and ideation sessions.
Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs.
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