The Associate, Media Operations, Ad Operations is crucial to the success of our advertising campaigns, ensuring smooth execution and optimal performance. The ideal candidate will possess a strong understanding of digital advertising and excellent technical skills. This role blends the expertise of an Ad Trafficker with the broader responsibilities of an AdTech Specialist, with a particular emphasis on tagging, tracking, and platform management.
Key Responsibilities
Work with cross-functional teams to traffic creative assets and maintain campaign requirements in relevant platforms ensuring accurate and timely execution
Implement tracking pixels, troubleshoot AdTech platforms, and assist with tag management systems to ensure proper measurement and attribution
Collaborate with team members to complete day-to-day tasks for stakeholders
Assist with the documentation of internal processes and policies tied to ad operations.
Stay up-to-date with industry best practices, trends, and AdTech advancements
Channels include but are not limited to: Programmatic, Search, SEO, Social, Affiliate, Marketplace, Influencer, Broadcast and Out-of-Home.
Job Requirements
Education
Bachelor's degree in marketing, advertising, or a related field is preferred
Ability to speak, read and write the English language
Experience
1+ years of experience in ad operations or a related field
Understanding of AdTech platforms and ad tagging methodologies
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Experience with tag management systems and data management platforms is a plus
Knowledge, Skills & Abilities
Strong analytical, problem-solving, communication, and interpersonal skills, with aptitude for developing and determining the optimal ways to setup, deliver, troubleshoot, and QA/QC
Excellent attention to detail, organizational skills, and ability to work both independently and as part of a highly functioning team
Strong oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level
High comfort level participating in brainstorms and ideation sessions
Ability to work with a team to think tactically and execute accurately in order to align media execution with client needs
Ability to travel <5%
