Company description Publicis Groupe, the world's largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. Overview We are looking for a Senior B2B Digital & Data Manager to work with a leading company on B2B digital marketing and engagement strategy, with a special focus on CRM. The role requires a senior profile combining B2B digital strategy, CRM, customer data and analytics, with the ability to transform customer information into actionable engagement, personalisation and activation strategies. Responsibilities B2B Digital Marketing & Engagement Strategy Define and evolve the end-to-end B2B digital marketing and engagement strategy for veterinary professionals, focusing on CRM. Develop customer journeys, lifecycle frameworks, personalisation principles and contact strategies. Identify engagement opportunities across digital touchpoints, marketing and business communications. Ensure engagement initiatives support commercial objectives and customer needs. Customer & Data Strategy Translate fragmented customer data into actionable insights, segmentation and next-best-action opportunities. Identify data gaps and recommend actions to improve customer understanding and activation readiness. Define data requirements for Digital, CRM and activation use cases. Align customer data strategy with engagement goals and technology capabilities. Define KPIs and measurement frameworks, and identify optimisation opportunities. Digital, CRM & Activation Define Digital and CRM use cases, automation opportunities and activation priorities. Determine the role of CRM platforms, CDPs and activation tools within the broader digital ecosystem. Prioritise test-and-learn initiatives and drive adoption of best practices across markets. Connect business needs with Digital, CRM, data and activation capabilities. Act as a senior Digital & CRM advisor, translating business challenges into concrete initiatives. Ensure CRM enables broader customer engagement rather than operating only as a communication channel. Qualifications 7+ years of Digital and CRM experience, ideally within B2B environments; proven B2B experience is essential. Experience spanning engagement strategy, customer and data strategy, and CRM activation. Strong background in digital marketing, CRM strategy, customer journeys, segmentation, lifecycle management and analytics. Strong understanding of customer data, data-driven activation, personalisation and measurement. Experience with Veeva CRM or similar platforms is highly valued. Experience working with healthcare professionals, veterinarians, pharma, healthcare or Pet Care is a strong plus. Strategic and analytical mindset, with strong stakeholder management and communication skills. Ability to connect strategy, business requirements, data and technology across teams and markets. Professional proficiency in English. Additional information Why join us? Because we offer reasons such as: 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel". 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important! 🧘🏻♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others. Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions. We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas. B2B Digital Marketing & Engagement Strategy Define and evolve the end-to-end B2B digital marketing and engagement strategy for veterinary professionals, focusing on CRM. Develop customer journeys, lifecycle frameworks, personalisation principles and contact strategies. Identify engagement opportunities across digital touchpoints, marketing and business communications. Ensure engagement initiatives support commercial objectives and customer needs. Customer & Data Strategy Translate fragmented customer data into actionable insights, segmentation and next-best-action opportunities. Identify data gaps and recommend actions to improve customer understanding and activation readiness. Define data requirements for Digital, CRM and activation use cases. Align customer data strategy with engagement goals and technology capabilities. Define KPIs and measurement frameworks, and identify optimisation opportunities. Digital, CRM & Activation Define Digital and CRM use cases, automation opportunities and activation priorities. Determine the role of CRM platforms, CDPs and activation tools within the broader digital ecosystem. Prioritise test-and-learn initiatives and drive adoption of best practices across markets. Connect business needs with Digital, CRM, data and activation capabilities. Act as a senior Digital & CRM advisor, translating business challenges into concrete initiatives. Ensure CRM enables broader customer engagement rather than operating only as a communication channel. 7+ years of Digital and CRM experience, ideally within B2B environments; proven B2B experience is essential. Experience spanning engagement strategy, customer and data strategy, and CRM activation. Strong background in digital marketing, CRM strategy, customer journeys, segmentation, lifecycle management and analytics. Strong understanding of customer data, data-driven activation, personalisation and measurement. Experience with Veeva CRM or similar platforms is highly valued. Experience working with healthcare professionals, veterinarians, pharma, healthcare or Pet Care is a strong plus. Strategic and analytical mindset, with strong stakeholder management and communication skills. Ability to connect strategy, business requirements, data and technology across teams and markets. Professional proficiency in English.
