Company description PLUS+ by Publicis is PepsiCo's dedicated global marketing and media operating model, bringing together the best talent, capabilities, technology, data, and expertise from across Publicis Groupe into one integrated team. Supporting iconic brands including Pepsi, Gatorade, Lay's, Doritos, Cheetos, Mountain Dew, and Quaker, PLUS+ is designed to accelerate growth, innovation, and transformation at scale. This is a unique opportunity to join a team being built from the ground up and help shape the future of marketing for one of the world's most recognized consumer brands. Team members work alongside industry-leading experts across strategy, media, commerce, analytics, data, technology, and operations while contributing to a first-of-its-kind global model launch. If you're energized by innovation, transformation, and the chance to make a visible impact on a global business, PLUS+ offers an opportunity unlike any other in the industry. Overview Who is PLUS+ Analytics? At PLUS+, we put data-driven understanding of our clients’ customers first, so we know whom to reach and when to talk to them. And by keeping our finger on the pulse of consumer attitudes and reactions, we know how to keep that conversation on track. That’s at the heart of Live ROI, and it all starts with Analytics. What does PLUS+ Analytics do? Working closely with both the Business Strategy, Investment and broader discipline teams, Analytics owns the data strategy, implementation and success of tying our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way. Responsibilities The EVP of Analytics will provide intellectual capital and team direction, while managing a dynamic team of experts across Analytics, Data Science, Data Governance, and Data Platform & Solutions on a high-priority CPG account. This leader will be a key member of the cross functional leadership team and work collaboratively to ensure that data enables decision-making and strong business outcomes. The EVP of Data and Analytics will also partner closely with client teams to deliver on the team vision, roadmap, and critical business support. The role of the EVP is to consult, manage, coach and delivery, while being the face of the analytics team to the client and the larger Groupe solutions under the Power of One model. Be the visionary, creating the data foundation, measurement ecosystem, operating model, and AI-enabled decisioning capabilities that power business growth and marketing effectiveness, in the US and globally Contribute intellectual capital regarding measurement, analytics, research and insights Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process Lead and manage a sizable team of data experts and media analysts, with visibility and oversight of Paid Media, CRM, Creative & Data, Tech & Tools (Epsilon/Connected ID) to support client transformation needs Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions; includes developing and delivering POVs to support Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights Provide strategic and tactical data and analytics recommendations to clients and key stakeholders Help evaluate and recommend partners and solutions to continuously drive innovation and operational excellence Be a trusted advisor and liaison to the client and internal teams to transform the operating model for efficiencies and support the roll out of AI-enabled decisioning capabilities than can power business growth, both internally and externally Qualifications Minimum 15 years of experience, with minimum of 5 years of agency experience Experience with CPG clients, ideally within the food & bev space Experience with Business Intelligence tools (PowerBI, Databricks, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Liveramp, Salesforce, CleanRooms, etc.) and relational databases (eg. SQL Server) Digital attribution & incrementality measurement experience Experience working with RMNs & innovative AI solutions Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data Deep knowledge and experience across the media landscape both addressable and non-addressable channels Expertise in leveraging the digital data ecosystem. Advanced digital data market experience, including social and mobile data experience Understanding of broad range of online advertising media channels from Search, Display, Email, Contextual, Social, Online Video – understand a holistic view of a Paid, Owned, Earned Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams Strong leadership capabilities with team building experience and change management skills to lead transformation across client relationships, people and teams and business results Excellent communication and storytelling skills Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Veterans Encouraged to Apply. #LI-EH1 Compensation Range: USD $260,000.00 - USD $340,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027. The EVP of Analytics will provide intellectual capital and team direction, while managing a dynamic team of experts across Analytics, Data Science, Data Governance, and Data Platform & Solutions on a high-priority CPG account. This leader will be a key member of the cross functional leadership team and work collaboratively to ensure that data enables decision-making and strong business outcomes. The EVP of Data and Analytics will also partner closely with client teams to deliver on the team vision, roadmap, and critical business support. The role of the EVP is to consult, manage, coach and delivery, while being the face of the analytics team to the client and the larger Groupe solutions under the Power of One model. Be the visionary, creating the data foundation, measurement ecosystem, operating model, and AI-enabled decisioning capabilities that power business growth and marketing effectiveness, in the US and globally Contribute intellectual capital regarding measurement, analytics, research and insights Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process Lead and manage a sizable team of data experts and media analysts, with visibility and oversight of Paid Media, CRM, Creative & Data, Tech & Tools (Epsilon/Connected ID) to support client transformation needs Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions; includes developing and delivering POVs to support Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights Provide strategic and tactical data and analytics recommendations to clients and key stakeholders Help evaluate and recommend partners and solutions to continuously drive innovation and operational excellence Be a trusted advisor and liaison to the client and internal teams to transform the operating model for efficiencies and support the roll out of AI-enabled decisioning capabilities than can power business growth, both internally and externally Minimum 15 years of experience, with minimum of 5 years of agency experience Experience with CPG clients, ideally within the food & bev space Experience with Business Intelligence tools (PowerBI, Databricks, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Liveramp, Salesforce, CleanRooms, etc.) and relational databases (eg. SQL Server) Digital attribution & incrementality measurement experience Experience working with RMNs & innovative AI solutions Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display Experience with utilizing and/or modelling multiple data sources simultaneously, identifying and procuring third party data Deep knowledge and experience across the media landscape both addressable and non-addressable channels Expertise in leveraging the digital data ecosystem. Advanced digital data market experience, including social and mobile data experience Understanding of broad range of online advertising media channels from Search, Display, Email, Contextual, Social, Online Video – understand a holistic view of a Paid, Owned, Earned Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams Strong leadership capabilities with team building experience and change management skills to lead transformation across client relationships, people and teams and business results Excellent communication and storytelling skills
