Key Responsibility
1. Corporate Communications Strategy
Develop and execute corporate communication strategies aligned with organisational priorities, leadership direction, and brand positioning.
Alignment of messaging to strategic objectives
Consistency across internal and external channels
Stakeholder clarity and feedback
2. Internal Communications
Lead internal communications to ensure employees are informed, engaged, and aligned with company strategy, initiatives, and changes.
This includes town halls, leadership messaging, organizational updates, and change communications.
Employee engagement indicators
Timeliness and clarity of communication
Reduced misinformation or confusion
3. External Communications & Media Relations
Manage media relations, press releases, corporate announcements, and public statements.
Serve as liaison with media partners and ensure accurate and consistent external representation.
Quality and tone of media coverage
Response time to enquiries
Accuracy and consistency of public messaging
4. Crisis Communications Management
Develop and maintain crisis communication frameworks, including escalation protocols, holding statements, and response guidelines.
Lead coordination of communication during issues or crises in collaboration with Leadership, Compliance, and relevant stakeholders to protect organisational reputation.
Conduct periodic reviews and simulations to ensure crisis readiness and communication preparedness.
Readiness and completeness of crisis communication plans
Timeliness and clarity of crisis responses
Effective stakeholder coordination during incidents
Minimal reputational impact
5. Sponsorship Strategy & Management
Plan and manage corporate sponsorship initiatives aligned with brand positioning and corporate objectives.
Ensure sponsorships reinforce PruBSN’s reputation, visibility, and stakeholder relationships.
Strategic alignment of sponsorships
Visibility and engagement outcomes
Post-event evaluation of impact
6. Corporate, CSR & Sponsorship Events & Stakeholder Engagement
Lead planning and execution of corporate, CSR, and sponsorship events aligned with corporate strategy and brand positioning.
Provide strategic recommendations on event participation and sponsorship opportunities to maximise visibility, stakeholder engagement, and reputational impact.
Successful delivery within budget and timeline
Stakeholder satisfaction
Event visibility and engagement outcomes
7. Corporate Narrative & Governance
Safeguard and govern PruBSN’s corporate narrative across all touchpoints, including leadership communications, press releases, speeches, agency circulars, customer letters, and digital channels.
Ensure consistency of messaging, tone, and positioning while maintaining regulatory and compliance adherence.
Consistency of narrative across channels
Compliance adherence
Reduction in message misalignment
8. Corporate Merchandising
Oversee governance of corporate promotional items and merchandising to ensure alignment with brand identity and quality standards.
Provide guidance to stakeholders and vendors on branding, design standards, and fulfilment processes. Ensure appropriate tracking, inventory oversight, and cost control mechanisms are maintained.
Brand compliance adherence
Reduction in brand misuse
Inventory accurancy
9. Industry Relations (MTA, PRULIA, BNM, etc) and Agency Related initiatives.
Represent PruBSN in relevant industry forums and associations (e.g., MTA, PRULIA, BNM engagements) as assigned. Coordinate internal feedback, consolidate official positions, and submit responses to industry bodies in alignment with corporate strategy. Support industry-related initiatives and engagement programmes involving internal stakeholders and agency partners.
Timely submission of official responses
Effective representation feedback
Regulatory compliance alignment
10. Cross- Functional Collaboration
Collaborate with Brand, Social & Digital, Web Management, Performance Marketing, Data & Analytics, HR, and Compliance to ensure cohesive communication delivery.
Smooth coordination across teams
Reduced rework and misalignment
Stakeholder satisfaction
Qualification and Experience
Bachelor’s Degree in Communications, Public Relations, Journalism, Business or related field
5-8 years of experience in corporate communications, PR, or stakeholder engagement
Proven experience managing media relations and crisis communications
Experience handling sponsorships and corporate events
Strong writing, editorial, and messaging skills
Experience in regulated industries is preferred
Strong stakeholder and leadership management skills
Excellent written and verbal communication skills in English and Bahasa Malaysia
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
