What end result does it produce?
- Improved customer satisfaction, loyalty, engagement, opt-in, contactability, and retention/persistency outcomes across the customer lifecycle
- Delivery of strategic projects on time, within scope, and with measurable business impact
- Sustainable process improvements supported by data, governance, and continuous improvement discipline
How would “success” for this position be described?
- Consistent achievement of CX, lifecycle engagement, opt-in, contactability, retention/persistency, operational, and project KPIs with clear evidence of customer and business impact
- Strong stakeholder confidence driven by disciplined execution, actionable insights, and effective change leadership
1. Lead the planning, prioritization, and delivery of strategic CX projects, customer lifecycle management initiatives, customer journey mapping and design, and transformation programs in partnership with the CX Head (VP)
2. Manage enterprise VoC programs, customer feedback loops, and data analysis to identify trends, pain points, and improvement opportunities
3. Develop business cases, project charters, governance materials, and implementation roadmaps for initiatives across service, journey, and process domains
4. Use Lean Six Sigma and related methodologies to analyze root causes, redesign processes, and improve quality, turnaround time, and customer effort
5. Own CX dashboards and management reporting, including KPI definitions, insight generation, executive updates, and escalation of key risks and issues
6. Coordinate with Operations, Distribution, IT, Digital, Product, Marketing, Risk, and Compliance teams to deliver cross-functional initiatives and consistent end-to-end customer communications across lifecycle stages
7. Establish and monitor project governance, milestones, dependencies, and benefits realization to ensure timely and effective execution
8. Conduct customer, channel, lifecycle, and journey analytics to deepen understanding of segment needs and inform engagement programs and initiatives that drive customer loyalty, opt-in, contactability, retention/persistency