This role leads the Field Marketing Programs team, which partners closely with the Field Marketing Managers to bring regional marketing campaigns to life. The team owns campaign creation and supports the delivery of regional marketing programs, including campaign setup, invitation emails, landing pages, audience management, virtual event programs, direct mail, targeted campaigns, and lead management. The manager is responsible for ensuring consistency and accuracy across all campaigns while continuously improving processes and scalability to support the success of the Americas Field Marketing organization.
The ideal candidate is a collaborative leader with strong project management expertise who enjoys developing high-performing teams, optimizing processes, and fostering a culture of continuous improvement. They are highly organized, detail-oriented, and excel at managing multiple priorities while enabling the success of the Americas Field Marketing team in achieving quarterly business objectives.
Your day-to-day
Support the Field Marketing Managers with regional marketing programs by creating and managing campaigns, including Marketo campaign builds, invitation emails, landing pages, audience management, campaign setup, and reporting. These integrated marketing programs may include:
Roadshows, seminars, virtual events, and industry events supporting net-new, cross-sell, and upsell opportunities
Executive and C-level campaigns designed to create and accelerate opportunities while positioning Proofpoint as a thought leader
Alliance and Partner Marketing programs that build co-marketing initiatives into regional marketing plans
Greenfield programs targeting new account and contact acquisition
Facilitate highly successful, large-scale, multilingual virtual event programs for thousands of attendees, ensuring a seamless experience for speakers, attendees, and internal stakeholders.
Ensure accurate lead management
Support the creation of targeted direct mail campaigns.
Manage appointment-setting campaigns.
Monitor campaign accuracy within Salesforce.
Manage third-party vendors supporting event recruitment programs.
Source promotional items, monitor inventory management, and oversee fulfillment partners.
Ensure marketing collateral is up to date and marketing event equipment is maintained and event-ready.
Manage purchase orders and the vendor invoicing process.
Onsite event support, when required.
What you bring to the team
Bachelor's degree in Marketing or a related field.
7+ years of related marketing experience, including previous people leadership experience.
Extensive experience with Marketo and Salesforce.com required; Marketo certification is a plus.
Strong project management and organizational skills.
Detail-oriented, with the ability to manage multiple priorities while maintaining a high standard of quality.
Strong communication and interpersonal skills.
Proven ability to lead, coach, and develop high-performing teams.
Must enjoy working in a collaborative environment with shared team goals.
Should have a passion for Field Marketing.
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Why Proofpoint?
At Proofpoint, we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons you’ll love working with us:
Competitive compensation
Comprehensive benefits
Career success on your terms
Flexible work environment
Annual wellness and community outreach days
Always on recognition for your contributions
Global collaboration and networking opportunities
Our Culture
Our culture is rooted in values that inspire belonging, empower purpose and drive success-every day, for everyone.
We encourage applications from individuals of all backgrounds, experiences, and perspectives. If you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com.
How to Apply
Interested? Submit your application along with any supporting information- we can’t wait to hear from you!
Consistent with Proofpoint values and applicable law, we provide the following information to promote pay transparency and equity. Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets as set out below. Pay within these ranges varies and depends on job-related knowledge, skills, and experience. The actual offer will be based on the individual candidate. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. This role may be eligible for variable compensation and/or equity. We offer a competitive benefits package, including flexible time off, a comprehensive well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, plus a three-week Work from Anywhere option.
Base Pay Ranges
SF Bay Area, New York City Metro Area
Base Pay Range: 136,200.00 - 214,005.00 USD
- California (excludes SF Bay Area), Colorado, Connecticut, Illinois, Washington DC Metro, Maryland, Massachusetts, New Jersey, Texas, Washington, Virginia, and Alaska:
- Base Pay Range: 112,700.00 - 177,100.00 USD
All other cities and states excluding those listed above
Base Pay Range: 101,600.00 - 159,720.00 USD
